Senior Director of Product, GoFundMe
NPO Experience
$300-410k
+ Equity
3 days a week in office
Social fundraising platform
Be an early applicant
Social fundraising platform
501-1000 employees
Be an early applicant
$300-410k
+ Equity
3 days a week in office
501-1000 employees
Company mission
To help people fundraise for the personal, business, and charitable causes that matter most to them.
Role
Who you are
- 10+ years of product management experience, with at least 5 years leading teams in a SaaS environment
- Proven success in mid-sized companies, demonstrating end-to-end ownership of product strategy, execution, and outcomes
- Ideally, deep experience with e-commerce platforms, site builders (e.g., Wix, Shopify), and SaaS admin tools
- Technical proficiency to engage in roadmap conversations with engineering teams and understand technical trade-offs
- Experience working across both B2B and ideally B2C markets, with an understanding of the unique dynamics of each
- Strong analytical skills, including proficiency in using data to guide decision-making, prioritize initiatives, and measure success
- Exceptional presentation and communication skills, with the ability to engage stakeholders, executives, and customers, and present on stage at events
- Demonstrated ability to thrive in ambiguity, creating clarity and direction in unstructured environments
- Leadership experience, with a track record of mentoring teams and fostering a collaborative, mission-driven culture
What the job involves
- The GoFundMe team is searching for a highly skilled and experienced Senior Director of Product – Classy Studio to lead the product strategy and execution for Classy Studio, the centerpiece of GoFundMe’s Enterprise Software suite for over 4000 of the world’s leading non-profit organizations
- In this role, you will define the vision for Classy Studio, driving the development of innovative features and tools that empower nonprofits to build meaningful connections with their supporters
- You will lead a best-in-industry dynamic team, collaborating across engineering, design, and business teams to deliver impactful, scalable solutions that serve both B2B and B2C audiences
- Your leadership and technical expertise will ensure Classy Studio remains a powerful, mission-driven platform that enables nonprofits to make a greater impact on the world
- Lead the vision, strategy, and execution for Classy Studio, ensuring it delivers world-class experiences for nonprofits and businesses. Collaborate with cross-functional teams to define goals and set clear priorities that align with company objectives
- Own the product roadmap, driving the development of intuitive admin tools, scalable site-building features, and seamless e-commerce integrations to support both B2B and B2C use cases
- Build industry-defining Generative AI and Machine Learning products using intelligence of the combined data sets from GoFundMe and Classy
- Partner closely with engineering and design teams to make informed technical and design decisions, ensuring alignment between product goals and system capabilities while balancing trade-offs effectively
- Serve as the voice of the customer, developing a deep understanding of their needs through user research and data analysis to create impactful and empathetic solutions
- Collaborate with privacy, legal, and compliance teams to ensure all product development adheres to regulatory standards while maintaining user trust and experience
- Drive a culture of data-driven decision-making, leveraging analytics, A/B testing and qualitative research to prioritize initiatives, measure success, and iterate on products
- Represent Classy Studio externally, presenting at conferences, engaging with large customers, and building relationships that showcase the platform’s value and innovation
- Inspire a team of top notch product managers, fostering a collaborative, mission-driven culture focused on delivering meaningful impact for customers and the business
- Navigate ambiguity with confidence, creating structure and clarity in unstructured environments to ensure progress and alignment
- Collaborate with leadership to scale Classy Studio’s offerings, supporting long-term business growth and positioning the platform as a leader in its space
Our take
One of the most well-known fundraising platforms in the world, GoFundMe makes raising money online exceptionally easy. The platform started initially with a focus on charity and good causes, but its scope has now expanded to include start-up business funding. What makes the platform attractive is its ability to democratize fundraising through the medium of online.
GoFundMe's rapid rise in popularity has been helped by its social media integrations and the speed at which individuals can start funds. With strategic foresight, the company launched its GoFundMe Guarantee in 2016, a pledge to protect donors from fraud or platform misuse - knowing that its continued growth could only be hampered by security issues or donor deception.
This guarantee is what has enabled the company to remain the largest crowdfunding platform in the world. Notably, it stands amongst the likes of Airbnb, Facebook, and Netflix in being backed by tech investors TCV.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Wide range of health insurance options, including medical, dental, and vision (GoFundMe covers 100% of employee premiums, and 80% of spouse and dependents)
- $600 annual fitness and wellness reimbursement
- Weekly massages
- Standing desks
- Fully-stocked kitchens & daily lunches
- Team off-sites & monthly social events
- Many of our offices are dog friendly
- 10 paid holidays, 17 days of accrued vacation per year, unlimited sick time & three volunteer days
- Enhanced parental leaves
- $50/month for employees commuting to and from work (public transit and/or parking)
- Caltrain GoPasses for our Bay Area commuters
- "Gives Back" program, where employees nominate fundraisers weekly for donations from GoFundMe
- Quarterly volunteer events in each office to give back to our local communities
- 401(k) retirement plan with company matching
- Access to learning tools and resources, including a subscription to Udemy, guest speakers, and internal brown bag sessions
Company values
- Consider everything
- Do the right thing
- Spread empathy
- Delight the customer
- Give back
Company HQ
Centennial, Redwood City, CA
Articles
Leadership
Margaret Richardson
(Chief Corporate Affairs Officer, not founder)Formerly worked at Airbnb as Vice President of Trust and Director of Global Policy. They worked in Trust & Safety at Apple prior to becoming a Member of Pipeline Angels.
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