Marketing Copywriter, Huckleberry Labs

• 7+ years of marketing copywriting experience in a B2C environment
• Range of writing: email, in-app messaging, paid ads, landing pages, visual copy, and other short-form content
• Track record refining product core messaging alongside creative assets
• Highly organized with complex messaging, audiences, and templates
• Experience with conversion copywriting
• Experience collaborating cross-functionally and delivering on briefs
• True self-starter with the ability to adapt and pivot when needed
• You love making complex ideas feel simple
• Deeply passionate about segmented communication
• Playing word Tetris with copy gives you life

Desirable

• We are looking for a seasoned copywriter to join our creative team and help parents understand what Huckleberry does, how it works, and why it makes their lives easier
• This role is focused on clarity, usefulness, and conversion
• You will turn products and features into benefits parents can instantly grasp, leveraging brand trust to improve understanding, action, and confidence
• The ideal candidate will write clear, concise copy for both existing and potential Huckleberry app users. This includes:
• Lifecycle marketing journeys (in-app and email)
• Core product messaging
• Landing pages and on-page modals
• App Store descriptions and updates
• Promotional copy
• You will report to the creative copy lead and collaborate with the marketing team verticals, including brand, user acquisition, social, lifecycle, and product
• This is a fully remote, 20-hours-per-week (flexible hours), 12-month contract opportunity
• Create compelling, effective copy for marketing projects that aligns emotional resonance with relevant business goals
• Produce a broad range of deliverables, including landing page content, scripts, emails, ads, in-app messaging, social copy, video scripts, and other formats as needed
• Collaborate with the marketing team to understand product messaging and brand values
• Collaborate with the creative team to bring concepts to life
• Interpret creative briefs to understand project requirements as the basis for your work
• Support establishing documentation and organization of product marketing guidelines