Integrated Marketing Program Lead, SponsorUnited
Sports and entertainment intelligence platform
Be an early applicant
Sports and entertainment intelligence platform
201-500 employees
Be an early applicant
201-500 employees
Company mission
To simplify the increasingly complex sponsorship ecosystem.
Role
Who you are
- 5–7+ years of experience in B2B marketing, preferably in SaaS or high-growth environments
- Proven ability to manage integrated marketing campaigns and content programs across teams and channels
- Strong creative instincts experienced in writing briefs and guiding execution across multiple formats
- Highly organized and detail-obsessed you live by calendars, timelines, and checklists
- Excellent communicator and collaborator; comfortable navigating ambiguity and driving clarity
- Familiarity with tools like HubSpot, Asana, 6sense, Webflow, Google Ads, and LinkedIn Campaign Manager
What the job involves
- We’re looking for a highly organized and strategic Integrated Marketing Program Manager to lead the coordination and execution of multi-channel marketing campaigns and content programs
- This role will serve as the connective tissue across brand, content, creative, product marketing, and growth ensuring flawless, high-impact marketing execution that moves the business forward
- Lead coordination and execution of integrated marketing campaigns across all channels and content initiatives
- Serve as the central hub for campaign planning connecting brand, creative, content, product marketing, and growth teams
- Manage coordinated timelines, deliverables, and interdependencies to ensure smooth and on-time execution while maintaining a unified view of all marketing activities across the org
- Write clear, strategic creative briefs that guide content, design, and channel execution
- Drive the creative development process from kickoff through refinement/QA and final delivery ensuring alignment with messaging and brand standards
- Work with internal teams and external partners to deliver multi-format assets (website relaunch, earned media, ads, landing pages, social, video, events, etc.)
- Support continued development and evolution of Sales Enablement process and materials - including deck and collateral templates, etc
- Own and maintain the centralized marketing calendar, integrating all campaigns, content, social, and thought leadership initiatives to maximize alignment, efficiency, and visibility
- Lead coordination across owned, paid, and earned channels ensuring content is activated with the right cadence and messaging across email, web, social, paid, and PR
- Oversee the social media content pipeline, partnering with brand and content leads to deliver consistent publishing, repurposing, and amplification of product stories, industry POVs, and executive voices
- Manage the thought leadership engine helping shape and execute how SponsorUnited shows up across LinkedIn, blog, newsletters, and media platforms through executive insights, proprietary data, and strategic narratives
- Assist with the execution of ABM campaigns and partner closely with sales and events teams to support account-level marketing efforts
- Coordinate event promotion campaigns, pre- and post-event follow-up, and lead nurturing flows
- Partner with Product Marketing to bring GTM strategies and messaging into market through cohesive execution
- Collaborate with Growth, ABM & Event leads supporting campaign rollout and coordination, while maintaining program ownership with SMEs
- Ensure calendar and content visibility across departments helping the full org understand what’s going to market, when, and why
- Proactively identify risks, resolve blockers, and drive clarity across cross-functional workstreams
- Support campaign tracking and documentation; help maintain dashboards and performance logs
- Identify opportunities to improve executional workflows, creative processes, and campaign coordination
- Share insights and recommendations to optimize engagement, consistency, and ROI
Our take
SponsorUnited is a sports and entertainment intelligence platform that initially provided analytics data on the sponsorship data. Now, it enables brands and agencies to intelligently partner by connecting the partnership ecosystem, as a whole, through its comprehensive data.
Indeed, sponsorship is a multibillion-dollar industry yet there is a dearth of data on, say, historical performance trends that can inform and enable new, more effective sponsorships. The company is well equipped with data that includes tens of millions of images and assets, and that tracks hundreds of thousands of deals, brands and properties.
SponsorUnited serves over 250,000 brands, including some Fortune 500 firms. Having made the Inc. 5000 list for fastest growing companies three years in a row, SponsorUnited is investing capital into developing its technology, meeting the high demand for increased intelligence in the marketing industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2022
$35m
SERIES A
Mar 2021
$2m
CONVERTIBLE
Total funding: $39.6m
Company HQ
Turn Of River-Newfield, Stamford, CT
Leadership
Bob Lynch
(Founder & CEO)Previously acted as Senior Vice President of Global Partnerships for BSE Global and as Vice President of Corporate Partnerships & Integrated Media for Miami Dolphins & Sun Life Stadium.
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