Senior Product Marketing Manager, Docebo
Government
More information about location
Multi-product learning suite
Open for applications
Multi-product learning suite
501-1000 employees
Open for applications
More information about location
501-1000 employees
Company mission
To redefine the way enterprises learn by applying new technologies to the traditional corporate learning management system market.
Role
Who you are
- The ideal candidate will have experience working with learning professionals and knowledge of learning platforms and tools, you’ll need to know how to collaborate with cross-functional stakeholders to achieve big objectives, and you’ll need a relentless drive and an eye for detail
- This is a highly visible role at Docebo and we are looking for someone that is able to engage, influence and motivate teams across the business
- 7+ years of product marketing experience at a high-growth SaaS company (learning industry preferred)
- Experience in leading the development and execution of high-impact GTM campaigns, messaging/positioning docs, and sales collateral (strong verticalization experience is an asset)
- Entrepreneurial mindset that has successfully brought new product to market
- Experience conducting market analysis and competitive intelligence research and working with analysts firms and partners such as Deloitte, Accenture, etc
- Experience within Technology Risk Management, Compliance, and Information Security
- Experience with compliance frameworks and federal security standards like FedRAMP, FISMA, NIST SP 800-53, SOC2, ISO 27001, RMF
- Working knowledge of NIST SP 800-53 concerning cloud technologies, architectures, and services
- Experience performing FedRAMP assessments, authorization, and continuous monitoring (ConMon) of cloud service offerings
- A deep understanding of and passion for the learning and development space
- Proven success influencing peers and gaining alignment across sales, product management, marketing, and customer experience
- Executive presence and excellent communication skills
- Have the ability to travel up to 20% of the time
What the job involves
- We are seeking a talented and strategic Senior Product Marketing Manager to drive the success of our product offerings within the government sector
- This role requires a deep understanding of government procurement processes, regulatory landscapes, and the unique needs of government agencies
- You will be responsible for developing and executing effective go-to-market strategies, positioning our products to address government pain points, and building strong relationships with key decision-makers
- Long-term success in this role will be based on your ability to own the GTM strategy for the Government vertical; from pricing and positioning to defining KPIs and driving product adoption
- Develop and execute go-to-market strategies for the government vertical, that supports, Federal, State, and Local government markets
- Conduct in-depth research to identify government market segments, trends, and opportunities and analyze government procurement processes, regulations, and funding mechanisms
- Work with the PMM team to craft core strategic framing, ICPs, buyer personas, and strong messaging/positioning, specific to the government space
- Conduct market research, win/loss and competitive analysis to identify trends and drive ongoing differentiation; disseminate insights across the business
- Partner closely with product management on setting the product strategy for our learning platform with data-backed evidence
- Collaborate with the broader marketing team to execute campaigns and initiatives that increase brand awareness and generate high quality leads
- Create value-based product collateral and campaigns in the language of our customers; i.e. high impact sales collateral, landing pages, webinars, product videos, community posts and more
- Create, nurture, and manage positive relationships with industry analysts, industry influencers, and thought leaders, serving as a key, centralized contact point and connector
- Be a thought leader both internally and externally; speaking engagements, customer advisory boards, webinars, industry events, and analyst briefings
Our take
E-learning has become a huge sub-sector in the corporate training market. Driven by a growing trend of remote work and training, the global online e-learning market was approximately $315 billion in 2021 and is forecasted to grow considerably bigger - up to $450 billion by 2026.
Docebo is one of the key players in this industry, its easy-to-use, highly configurable and affordable learning platform has the end-to-end capabilities and critical functionality needed to train internal and external workforces, partners and customers. Bringing a broad range of learning materials together on one platform has created a highly scalable product that has become a market leader over the last decade.
Docebo's client base includes some of the world's biggest companies, such as Amazon, Walmart and Coca-Cola. The company's international expansion strategy has remained its primary focus, building offices worldwide, acquiring companies (such as Skillslive) and completing two successful IPOs.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
9% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2015
$3m
SERIES A
Feb 2012
$2.5m
SEED
Total funding: $5.7m
Company values
- Simplicity: Keep it simple, remove barriers and bureaucracy, and adopt a problem-solving mindset
- Accountability: Empower people, own your responsibilities, and be a do-er
- Togetherness: Work ethically, celebrate efforts and accomplishments, and take care of each other
- Curiosity: Explore unconventional ideas, seek new data, and make informed decisions
- Innovation: Experiment and find new ways to do things. Stay optimistic, with an eye towards progress
- Impact: Understand our customers, make their lives better, and make a tangible impact on their business
Company HQ
Fashion District, Toronto, ON
Articles
Leadership
Claudio Erba
(CEO)Former Product Manager for Selpress. Former Board Member VP at Rysto.
Salary benchmarks
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