Performance Marketing Lead, Masterworks
$100-120k
OTE
Salary inclusive of performance-based compensation
More information about location
Office located in Financial District, NY
Platform for art investment
Job no longer available
Platform for art investment
201-500 employees
Job no longer available
$100-120k
OTE
Salary inclusive of performance-based compensation
More information about location
Office located in Financial District, NY
201-500 employees
Company mission
Masterworks' mission is to make art investable.
Role
Who you are
- This role is best suited for someone who thrives as a hands-on operator, scaling and optimizing existing channels while selectively building new partnerships
- Highly analytical, skilled at working in spreadsheets
- Adept at negotiating from a buyer’s perspective
- Familiar with the landscape of investing content online
- Detail-oriented—from contract red‑lines to spreadsheet linking
- Organized enough to manage dozens of concurrent partners, creatives, and campaigns
- Bachelor’s Degree in Business, Economics, Finance, or related
- Comfortable analyzing performance data using spreadsheets and internal reporting tools (SQL experience is a plus, not a requirement)
- 2-5 years of experience in marketing or growth in a startup environment
What the job involves
- The Marketing team is responsible for generating inbound investor leads for our advisor team to then onboard and advise on their first investment. Our goal is to scale ad spend to $500k+ per month while maintaining high lead quality and ROI
- You will report directly to the General Manager of all inbound capital raising and have direct influence over channel strategy, partner selection, and budget allocation
- The Marketing team, dedicated to inbound capital raising, consists of analysts dedicated to reporting and sales operations, four advisors, and three membership coordinators who assist in onboarding new members. You will also work closely with our team of product managers and engineers for funnel development, tracking, and ad optimization
- This role sits at the intersection of marketing, analytics, and capital formation. We are seeking a driven individual to work with our inbound team who will be responsible for end-to-end campaign management and buying media in excess of $150k+ per month across:
- Email newsletters (MorningBrew, Beehiiv, Kiplinger, etc)
- Affiliates (Moneywise, Forbes, Yahoo Finance, Benzinga, etc)
- YouTube Creators and Podcasts
- Ad platforms (Google Ads, Native display, LinkedIn, etc)
- And more (direct mail, radio, organic social, etc)
- Source, negotiate, and manage advertising opportunities with hundreds of potential newsletters, websites, or creators
- Write, design, and produce ad creatives for long-form, short-form, and scripted content
- You will personally own ad copy; light design execution (e.g., Figma) is expected, with internal design resources available for high-scale assets
- Analyze ad performance and negotiate optimal partnership structures
- Control monthly budgets of $500k+
- Success looks like:
- $150k+ in scalable monthly ad spend within 60 days at 1.0x ROAS or higher
- A robust, continually refreshed pipeline of ad partners
- Rapid creative iteration cadence, with new tests launched weekly across top channels
- Clear documentation and forecasting of performance, media planning, and creatives
- Strong collaboration with advisors and analysts to ensure lead quality translates into funded investments
- Primary Tools Used: Google Suite, Mixpanel, Segment, Redash, Figma, Hubspot
Our take
In the age of democratising access to financial platforms, Masterworks epitomises the trend through its platform, which breaks down the walls to art investment. Traditionally guarded by old institutions and reserved for the uber-rich, the company supplies a way for retail investors to access the space by pioneering the ‘fractionalising’ of art pieces.
Through Masterworks, SEC-qualified paintings by names like Banksy, Monet, and Picasso are portioned, allowing retailers to hold just a percentage of the piece via its platform. Having acquired over 100 assets, worth a total of hundreds of millions of dollars, the company has scaled well and remained agile as it capitalises on the ever-increasing popularity of alternative assets.
The company has also focussed on building out its technological capabilities. For instance, by leveraging proprietary data - acquired from becoming one of the most important buyers on the market - Masterworks believes it can deliver increased returns for its retail investors, adding further value to its platform that should attract and retain users.
Freddie
Company Specialist at Welcome to the Jungle
Insights
160% employee growth in 12 months
Company
Funding (1 round)
Oct 2021
$110m
SERIES A
Total funding: $110m
Company benefits
- Paid time off for vacation, sick time, and corporate holidays
- 401k option
- Daily buffet style catered lunch with options for every diet
- Lunch & Learns - Featured guests and Masterworks leadership share their experiences
- Monthly happy hours
- Medical, dental, and vision coverage for all our full-time employees
Company HQ
World Trade Center, New York, NY
Leadership
Scott Lynn
(Founder & CEO)Founded Virtumundo which developed one of the first viral internet games. Went on to found and chair V2 Ventures, which invested in or acquired startups in the online advertising space. Also founded Payability, an eCommerce funding platform.
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