Account Specialist, Comscore
Programmatic Partnerships
$75k
Omnichannel advertisement measurement platform
Be an early applicant
Omnichannel advertisement measurement platform
1001+ employees
Be an early applicant
$75k
1001+ employees
Company mission
To bring trust and transparency to media and marketing, so businesses can use data to drive growth.
Role
Who you are
- 2-4 years of experience in an analyst role, account manager role, programmatic trader role, partnerships role or client success role
- Nice to have: 1-2 years of experience at a DSP, DMP or SSP
- Ability to build strong relationships
- Knowledge of digital advertising ecosystem with some knowledge of programmatic ecosystem
- Impeccable attention to detail
- Strong analytical and quantitative skills, interest in interpreting and validating data
- Strong work ethic
What the job involves
- This role sits on the Proximic by Comscore team, a division of Comscore focused on audience and contextual targeting solutions to power the future of programmatic advertising
- In this role, you will be part of the Programmatic Partnership team at Proximic by Comscore that is responsible for developing long-term client relationships with leading Ad Tech Platforms.
- This role supports the Programmatic Partnerships team with maintaining and growing relationships, owning a few smaller accounts, and maintaining and analyzing reporting
- Responsible for supporting partnership managers with maintaining strong relationships with Comscore’s ad platform partnerships
- Use your knowledge in the programmatic space to drive awareness of Comscore solutions, inclusive of audience and contextual targeting, within your platform accounts
- Promote Comscore segments via trainings, Webinars, consistent outreach to account managers and creation of marketing materials as needed
- Oversee integration maintenance by ensuring data is surfaced correctly for existing integrations and seamlessly launch new segments
- Support the team with maintaining accurate usage logs in reporting system, and tracking via Salesforce
- Develop expertise of Comscore targeting solutions
- Support innovation for Comscore’s targeting suite by identifying gaps, competitive advantages and competitive disadvantages in the market based on discussions with clients and partners
- Partner with Comscore and partner marketing teams to promote Comscore’s targeting solution through Webinars, PR, collateral, etc
Our take
In order for businesses to deploy successful advertisement campaigns, they must leverage data to access their target audience, but this is becoming increasingly difficult. The engagement of programmatic advertisements must be measured across all channels to produce actionable insights from the complex media environment, and this can be impossible without the right data analysis infrastructure.
ComScore provides an omnichannel advertisement measurement platform, empowering businesses to have a comprehensive and unified view of their marketing campaign success across all platforms. The company achieves this by providing tools for the analysis of cookie-free data across social media, CTV, mobile, podcasts, and DOOH platforms, allowing them to build highly targeted audiences through their own proprietary data.
While the company faces competition from other omnichannel audience-building platforms, ComScore stands out by providing the tools necessary for obtaining actionable proprietary data and analyzing it, as opposed to competitors who focus on one or the other. Furthermore, the company also has a unique focus on data gathering from social media and CTV, in addition to more traditional media consumption formats.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2010
$2.7m
LATE VC
Aug 2003
$12m
SERIES E
Total funding: $97.6m
Company HQ
Hunter Mill District, Reston, VA
Leadership
Jon Carpenter
(CEO)Joined Comscore in 2021 as CFO before becoming CEO in 2022. Prior to this, they were CFO at Publishers Clearing House, Sears Holding Corporation, and NBCUniversal. They were also the SVP of Finance at Nielsen.
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