Content Marketing Lead, Vantage

• 5+ years of B2B content marketing or journalism experience, ideally for technical products and/or to technical audiences
• Exceptional writer and editor with a portfolio of technically credible content that has driven measurable impact
• Strong grasp of SEO/AEO fundamentals and how to win high-intent organic traffic
• Experience developing content strategy and editorial calendars aligned to business goals
• Ability to quickly go deep on technical products and translate complexity into clarity
• Metrics-driven, analytical, and energized by reviewing progress and iterating based on what the data shows
• High-agency and entrepreneurial; excited to build
• Experience balancing strategic vision and hands-on execution to drive measurable impact in a fast-paced, high-growth environment
• A kind person

Desirable

• Vantage is hiring a Content Marketing Lead to own the strategy, creation, and performance of content that builds our brand and fuels our pipeline. You'll set the editorial direction, write with a clear POV, raise the bar on technical depth and credibility, and shape how Vantage shows up across the topics that define our category, including in SEO and AEO
• Our ideal candidate is a technically fluent marketer with sharp editorial instincts and a bias for action. We’re looking for someone who can develop a deep understanding of our market, translate it into clear and compelling content, and build authority in the cloud cost space
• You'll research cloud and AI infrastructure topics, analyze spending patterns in our own dataset, and develop content that moves the pipeline needle and increases visibility
• Own the content strategy and editorial calendar, aligned to brand visibility (SEO/AEO), product, and pipeline priorities
• Create high-credibility, technically accurate top-of-funnel content across formats, including blog posts, data reports, guides, and more
• Stay on top of the latest news coming from cloud and AI providers as well as the market to find relevant topics to cover in depth, especially around cost optimization
• Develop a strong understanding of Vantage's product value and the technical concepts that matter to our audience, translating them into clear, compelling narratives
• Drive organic visibility and win high-intent topics through SEO and AEO; iterate on copy, topics, and publishing formats to drive high quality and high intent traffic that converts
• Support marketing with content for campaigns, events, product launches, and partnerships
• Work with our design team to tell our story in a visually compelling way
• Optimize content performance; refresh and scale top-performing assets
• Own Vantage's social media presence and voice
• Support comms and PR efforts as needed