Director of Acquisition Marketing, Stash

• 8+ years of experience in performance marketing or growth marketing
• Proven experience owning multi-channel acquisition strategy (paid social, search, affiliate, mobile, and offline media)
• Strong expertise in mobile app marketing, including app install campaigns and performance optimization
• Demonstrated experience improving CAC efficiency and acquisition scalability
• Experience leading cross-functional growth initiatives with Product, Data, and Creative teams
• Experience managing agency relationships and internal performance marketing teams

Desirable

• We’re looking for a Director of Acquisition Marketing to lead the next chapter of Stash’s customer growth
• This leader will own the strategy, performance, and optimization of our acquisition engine, defining how millions of potential customers discover Stash and begin their investing journey
• You’ll lead performance marketing across channels including paid social, search, affiliate, mobile app platforms, and offline media such as TV and podcasts, while building a disciplined experimentation engine that improves CAC and drives sustainable depositor growth
• This is both a strategic and hands-on leadership role
• You’ll set the direction for growth, partner with senior leadership on acquisition strategy, and work closely with cross-functional teams across Product, Creative, Data, and Martech to turn insights into measurable impact
• You’ll report to the VP of Growth, manage internal team members and agency partners, and play a critical role in shaping how Stash reaches and converts the next generation of investors
• Own and scale customer acquisition
• Lead Stash’s end-to-end acquisition strategy across paid social, search, affiliate, app install campaigns, offline media (TV, audio, podcasts), and emerging channels
• Optimize channel mix and performance to drive efficient CAC and long-term customer value
• Identify new growth opportunities across emerging channels and platforms
• Lead mobile-first growth
• Drive mobile app acquisition strategy, including app install campaigns and app store optimization
• Improve conversion and activation across the mobile acquisition funnel
• Partner closely with Product and lifecycle teams to optimize onboarding and early customer engagement
• Build a high-performance experimentation engine
• Establish scalable testing frameworks across media, creative, and messaging
• Run disciplined experiments across targeting, bidding, and creative formats
• Continuously iterate to improve performance and unlock new growth levers
• Strengthen measurement and attribution
• Partner with Data and Martech to evolve attribution, incrementality testing, and media mix modeling
• Ensure measurement frameworks enable smarter budget allocation and clear performance accountability
• Translate insights into actionable strategy for leadership
• Apply AI to modern growth marketing
• Identify and implement AI-driven tools and workflows that accelerate campaign development, reporting, and optimization
• Leverage emerging technologies for creative generation, analytics automation, and marketing operations
• Lead teams and agency partnerships
• Manage internal growth team members and collaborate closely with external agency partners across multiple channels
• Develop the roadmap to build and scale more in-house acquisition capabilities over time
• Foster a culture of accountability, experimentation, and measurable outcomes