Revenue Insights Analyst, Appspace
Workspace management software
Be an early applicant
Workspace management software
201-500 employees
Be an early applicant
201-500 employees
Company mission
To help organizations connect their people, places, and spaces to create a workplace employees love.
Role
Who you are
- You're passionate about data-driven decision-making and have a keen eye for uncovering trends and opportunities
- Bachelor's degree in Business, Marketing, Finance, Economics, or a related quantitative field
- 5+ years of experience in a revenue operations, sales operations, marketing operations, or business intelligence role, with a focus on GTM analysis
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
- Proficiency in CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo)
- Advanced Excel skills are a must; experience with business intelligence tools (e.g., Tableau, Power BI, Looker) is highly desirable
- Solid understanding of GTM processes, including lead-to-opportunity, sales pipeline stages, and marketing funnel mechanics
- Ability to translate complex data into clear, concise, and actionable insights for various audiences
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
- Proactive and curious mindset, always looking for ways to improve performance and uncover new opportunities
What the job involves
- We're expanding our Marketing & Revenue Operations team and seeking a highly analytical and strategic Revenue Insights Analyst
- This role is critical to our success, as you'll be responsible for compiling and analyzing all go-to-market (GTM) data to provide actionable insights and identify key challenges
- You'll work cross-functionally to drive improvements across marketing, sales, and partnerships, directly impacting our revenue growth and overall GTM effectiveness
- Data Compilation & Analysis: Gather, clean, and analyze GTM data from various sources, including CRM, marketing automation platforms, sales tools, and partner portals
- Performance Reporting: Develop and maintain dashboards and reports that provide a holistic view of GTM performance across all stages of the revenue funnel
- Marketing Effectiveness: Analyze marketing campaign performance, lead generation channels, and content effectiveness to identify areas for optimization and ROI improvement
- Sales & Pipeline Metrics: Monitor and report on key sales metrics, including pipeline health, conversion rates, sales cycle length, and win rates, to identify bottlenecks and opportunities for acceleration
- BDR Efficiency: Assess the efficiency and effectiveness of our Business Development Representative (BDR) team, providing insights into lead qualification, outreach strategies, and hand-off processes
- Partner Performance: Track and analyze the performance of our partner ecosystem, identifying positive or negative trends and recommending strategies to maximize partner contributions
- Trend Identification: Proactively identify significant positive or negative trends across all GTM functions and provide recommendations for strategic adjustments
- Ad-Hoc Analysis: Conduct deep-dive analyses on specific GTM challenges or opportunities as needed, presenting findings and actionable recommendations to leadership
- Cross-Functional Collaboration: Partner closely with leaders across Marketing, Sales, Partnerships, and Product to ensure data-driven decision-making and alignment on GTM strategies
- Ideal Customer Profile (ICP) and Market Segmentation Analysis: Continuously refine and analyze our ICPs and market segments using data to ensure our GTM efforts are targeting the most profitable customer groups. This includes assessing demographic, behavioral, and psychographic data
- Customer Journey Mapping & Optimization: Analyze data across the entire customer lifecycle to identify friction points and opportunities for improvement in the customer journey, from initial touchpoint to post-sale retention
- Attribution Modeling: Develop and implement advanced attribution models to accurately measure the impact of various marketing channels and sales activities on revenue, providing a clearer understanding of ROI
- Predictive Analytics & Forecasting: Utilize historical data and emerging trends to develop more accurate revenue forecasts, identify potential risks, and highlight future growth opportunities. This may involve leveraging AI/ML insights
- Sales Enablement Effectiveness: Measure the impact of sales enablement initiatives (e.g., content, training, tools) on sales performance and efficiency, providing data-backed recommendations for optimization
- Pricing and Packaging Insights: Analyze data related to pricing, packaging, and product adoption to identify opportunities for optimizing revenue and ensuring competitive positioning
- A/B Testing and Experimentation Support: Provide analytical support for A/B testing and other GTM experiments, helping to design tests, analyze results, and derive actionable insights
Our take
Founded back in 2002, Appspace has grown into something of a leader in the workplace experience field. What essentially started as an internal content management and digital signage toolkit has since expanded into an end-to-end workplace management platform that caters for both physical and digital co-working and communication.
The calibre of customers that Appspace serves says a lot about its status – Google, Meta, LinkedIn, Coca-Cola and Pfizer all use the platform. It’s to the company’s credit that it’s stayed abreast of changing needs in the workplace, and added to its product offering at opportune moments, either by developing its solutions or via strategic acquisitions.
Now that a blend of on-site, hybrid, and remote working is the norm, there’s a need for a single platform that ensures good employee (and customer) experiences, rather than companies using a host of distributed apps. It’s a need that Appspace is fulfilling well, as it continues to invest in product innovation.
Steph
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Company benefits
- Generous PTO
- Flexible work schedules
- Remote work opportunities
- Paid company holidays
- Appspace Quiet Fridays (No non-essential internal meetings scheduled)
- A casual dress work environment
Company HQ
Farmers Branch, TX
Leadership
Tony DiBenedetto
(CEO & Chairman)They have served as the CEO of Appspace since 2020. Alongside this, they are the Founder of Think Big For Kids. Previously, they were an Executive Entrepreneur in Residence at Tampa Bay Wave and CEO at Concerto Cloud Services and Tribridge.
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