Senior Product Marketing Manager, BentoBox
4-5 days a week in office
Marketing & commerce platform for restaurants
Job no longer available
Marketing & commerce platform for restaurants
201-500 employees
Job no longer available
4-5 days a week in office
201-500 employees
Company mission
BentoBox's mission is to empower the world's restaurants to succeed in their mission of hospitality.
Role
Who you are
- 7+ years of product marketing experience, preferably for B2B SaaS
- Background in driving adoption and retention marketing efforts for a SaaS platform
- Results-oriented and data-driven. You use data to identify problems, find opportunities, and drive improvement in our marketing and growth efforts
- Exceptional verbal and written communication skills, including presentation skills
- Cross-functional collaboration and consensus-building to drive alignment and action
- Champion the customer and have experience in soliciting customer feedback
- Strong writer who avoids jargon and can adapt to the BentoBox voice and write simple, short copy for busy restaurant operators
- Always willing to roll up your sleeves and execute in addition to developing strategy
- Proficient with Salesforce, Marketo, Appcues, and Customer.io are a plus
- Passion for restaurants, hospitality and industry-related technology
What the job involves
- Collaborate with product management, sales, customer success, and marketing to develop product positioning and messaging that resonates with our target buyers
- Develop the GTM strategy for new products and releases of existing products, and manage the cross-functional implementation of the plan
- Build a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support retention and acquisition, and report back to the business on the effectiveness of the programs
- Create pitch decks, one-pagers, case studies, website feature pages, and other marketing materials to ensure teams are equipped to effectively sell
- Work with the marketing team to launch campaigns across web, community, social, email, ads, and other marketing channels
- Conduct market, competitor, and customer research and continually analyze and report back on trends
- Be the expert on our buyers, who are they, how they buy and their key buying criteria
- Be an expert on restaurants across the U.S., ranging from small, independents to 15+ locations and hospitality groups, and spanning quick-service to fine dining
- Be an expert on our competition and how they are positioned
- Be well versed with segmentation and go-to-market strategies for B2B SaaS platforms
- Transfer product knowledge to sales, marketing, partners, and customer success to ensure success in the marke
Our take
Restaurants often use a range of platforms in order to offer a fully online service, with bookings made via OpenTable, deliveries via UberEats, and a website that doesn’t perfectly segue between these options.
BentoBox centralises the user experience, providing a tool for restaurants to create mobile-friendly websites with integrated booking and delivery service options for a more coherent customer experience. BentoBox is used by thousands of businesses worldwide, such as José Andrés's ThinkFoodGroup and Danny Meyer's Union Square Hospitality Group, and independent restaurants including Emmy Squared, Suerte, and The Meatball Shop.
In 2021, the company was acquired by Fiserv, a leading global provider of payments and financial services technology solutions. BentoBox released a new product, BentoBox Payments, that benefits from Fiserv's Clover product to connect the online and on-premise restaurant experience. The acquisition has allowed BentoBox to support more restaurants than ever before.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2020
$28.8m
LATE VC
Apr 2019
$16.5m
SERIES B
Total funding: $55.5m
Company benefits
- A variety of Medical, Dental, Vision, Disability, and Life Insurance options
- Paid vacation and well-being time
- Company holidays
- Parental leave
- Highly active employee resource groups
- Fun monthly events
- Company-driven volunteer opportunities
- Remote, hybrid & in-office options
- Stipend to outfit your home office
- Company-wide core hours to accommodate our employees across time zones
- Employee Stock Purchase Plan
- 401(k) with company matching
- On-demand and live professional development courses
- Tuition reimbursement options for undergraduate and master's programs
Company HQ
SoHo, New York, NY
Leadership
Krystle Mobayeni
(CEO)Previously Senior Designer at Agency.com (for 2 years) and Big Spaceship (for 1 year), and Art Director at Sarkissian Mason for 6 months.
Pierre Drescher
(CTO)Previously Developer at YCharts for 2 years and Applications Engineer (Payments) at Vimeo for 1 year.
Salary benchmarks
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