Senior Marketing Manager, Pilot
Paid Advertising
$159-215k
Salary only applicable to candidates in SF, CA, NY and for all other locations the salary is $127,000 - $215,000 USD + Equity
Bookkeeping services for startups
Be an early applicant
Bookkeeping services for startups
201-500 employees
Be an early applicant
$159-215k
Salary only applicable to candidates in SF, CA, NY and for all other locations the salary is $127,000 - $215,000 USD + Equity
201-500 employees
Company mission
To help small businesses and startups to achieve their commercial goals by taking care of the CFO services, tax preparation and bookkeeping.
Role
Who you are
- Have 7+ years of hands-on experience in performance marketing, managing paid campaigns (experience with SMBs, services or SaaS is a plus)
- Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges
- Extensive hands-on experience with platforms such as Google Ads (including Search, Display, YouTube, PMax), Meta Ads Manager (Facebook & Instagram), LinkedIn Ads, Microsoft Advertising (Bing Ads). Familiarity with tools like Google Tag Manager, Looker, Marketo, and Google Analytics (GA4)
- You have the ability to analyze data to uncover insights, in SQL or Excel, in order to optimize performance towards your goals
- Experience using bid management and campaign automation tools. Familiarity with scripts to automate common tasks in Google Ads or using tools like Zapier for workflow automation
- You’re as comfortable setting high-level strategy as you are discovering keywords and writing ad copy
- A team player who knows how to align cross-functional efforts and communicate effectively
- You have a bias to action, trying new thing and will do whatever it takes to get your projects over the finish line
- Success in this role means:
- Owning our paid advertising strategy and delivering measurable results that support growth goals
- Managing and optimizing campaigns to maximize lead quality, engagement, and efficiency
- Partnering with cross-functional teams to ensure alignment across all customer acquisition efforts
What the job involves
- As Pilot's Senior Marketing Manager, Paid Advertising, you’ll own and scale our performance marketing strategy across key channels
- To generate high-quality leads, maximize ROI, and build campaigns that resonate with our target audiences. If you’re a hands-on marketer who thrives on data, experimentation, and driving results, we want to hear from you
- Own Paid Media Strategy: Develop and execute a comprehensive paid advertising strategy across platforms like Google and Bing Ads, LinkedIn, Meta and Reddit to drive leads and revenue
- Campaign Management & Optimization: Launch, monitor, and optimize campaigns to hit performance goals, staying within budget and maximizing ROI
- Audience Segmentation: Leverage data to build precise audience targeting strategies, including segmentation and retargeting
- Collaboration: Work cross-functionally to build and iterate on campaigns and enable teams within Marketing to leverage your channels to meet segment specific goals
- Experimentation: Test new channels, ad formats, and approaches to stay ahead of trends and uncover opportunities for growth
- Budget Management: Manage a 7-figure annual budget efficiently, hitting or exceeding targets by continuously optimizing channel and campaign allocations
- Performance Analysis: Track, analyze, and report on campaign performance, using insights to refine strategies and share results with key stakeholders
Our take
Back office operations such as bookkeeping are an unwelcome distraction and expense for businesses, but they don't have to be. Pilot is the largest provider of back office services for startups and small businesses in the US, aiming to take care of a company's back office so they can focus on their core activities.
Founded in 2016. Pilot has attracted an impressive range of customers including Bolt, r2c and Pathrise. The company's proposition is more than just bookkeeping software, providing services that would ordinarily be provided by a fractional chief financial officer. This empowers small businesses and startups to make better budgeting and spending decisions without the need of an expensive finance department hire.
The company's commitment to providing the best customer experience is a particular strength. Over 80% of the company’s business is driven by customer referrals and organic interest. It has also established a number of strategic partnerships with companies such as American Express, bill.com, Stripe and SVB, allowing it to offer a great deal of flexibility in supporting its customers whatever payment methods they use.
Going forward Pilot aims to be to startups and medium-sized firms what AWS is to cloud computing - a comprehensive, easily scalable solution that prevents the need to reinvent a necessary but non-core function from scratch. With rapid revenue growth and significant financial backing from investors, it is well poised to achieve this.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2021
$40m
SERIES C
Jan 2021
$60m
SERIES C
Total funding: $158.3m
Company benefits
- We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers
- The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox)
- Flexible vacation/time-off policy
- All federal holidays are observed
- Competitive benefits package including wellness benefits such as Modern Health, Headscape, One Medical, Aaptiv and Rightway
- Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
- 401(k) plan
Company values
- Care more than they expect - Create delight through care. Build trust through effort. Get the details right. Do the right thing, every time. Own it
- Do it well or don't do it - Focus. Maximize velocity on what matters most. Follow through. Build it well
- Fix the systematic issue - Every failure is an opportunity, but only if we take the time to learn from it. Be rigorous in our root cause analysis. Build resilient systems. Make it easy to do the right thing
- Share the work and the win - It’s only a success if we get there together. Have each other’s backs. Be a helper. Take the time to celebrate together
- Seek justice - Use Pilot as a platform to actively correct injustice in the world
- Always be closing - Fight for every customer, every candidate. Hustle. Find the path to yes. Recognize the full value of every opportunity
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Waseem Daher
(Co-Founder)They studied at MIT before founding Ksplice, where they spent 3 years as COO, and working at Oracle and Dropbox. Having founded Zulip in August 2012, they co-founded Pilot in January 2017.
Jessica McKellar
(CTO & Co-Founder)Previously, they were the founder and the VP of Engineering for a real-time collaboration startup acquired by Dropbox, where they then served as a Director of Engineering.
Jeff Arnold
(COO & Co-Founder)Formerly the Senior Director of Software Development at Oracle and Head of Product at Dropbox.
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