Performance Marketing Associate Manager, Ro
$102-120k
+ Equity
2 days a week in office
Telehealth primary care platform
Be an early applicant
Telehealth primary care platform
501-1000 employees
Be an early applicant
$102-120k
+ Equity
2 days a week in office
501-1000 employees
Company mission
To help patients achieve health goals by delivering the most convenient and effective care possible.
Role
Who you are
- The ideal candidate should be both analytical and imaginative, capable of delving deeply into performance data to drive optimizations and concepting engaging ad creatives that convert effectively
- At least 3-5 years of experience as a paid social operator with a solid understanding of the Facebook/Instagram ecosystem (familiarity with channels like Snapchat, TikTok and Reddit is a huge plus, but not required)
- Exceptional creative intuition, you instinctively know how and why an ad is engaging and the type of behavior it can drive
- Proven experience in creative testing and iteration, including designing test frameworks (e.g. concept tests, hooks, CTAs) and scaling high-performing ads
- Demonstrated ability to concept, storyboard, and brief video ads and UGC content
- Strong analytical skills, with prior experience unpacking learnings from tools like Google Analytics, Mixpanel, Omniture, etc
- Excellent written and verbal communication skills
- Near pixel-perfect attention to detailComfort in collaborating cross-functionally in a fast-paced environment
What the job involves
- The Performance Marketing team at Ro is seeking a data-driven Associate Manager responsible for driving new patient growth from our paid social channels (e.g. Meta, Snap, Pinterest, TikTok, etc.)
- This role will report to the Senior Manager of Performance Marketing and will oversee a portion of our paid social media budget, leading all aspects of campaign optimization and creative strategy
- This role is highly cross-functional and requires a collaborative approach to working with a range of partners including Creative, Analytics, Product Marketing, Legal, and Medical teams
- Lead Paid Social strategy and execution for a portion of our business, with day-to-day responsibilities including campaign optimization, bid management, budget allocation, performance monitoring, testing, etc
- Oversee paid social creative process, from new ad concept development & briefing to handoff & refinement, to generate a high volume of ad creatives to fuel our paid social channels
- Partner with our influencer marketing team to create UGC ads that convert
- Leverage external creative agencies as needed to augment our ad creation capacity, managing both external communications and internal coordination
- Analyze performance data and metrics to identify media, creative, and landing page opportunities
- Collaborate with Product Marketing and business unit stakeholders to test and expand our messaging and claims strategy
- Regularly conduct competitive analysis and market research to inform creative and campaign strategy
- Stay up-to-date on platform updates and algorithm changes to inform campaign and bid optimization
- Collaborate with wider paid media and conversion optimization teams to drive iterative testing of landing pages and paid social conversion flows
- Monitor and report on KPIs and campaign performance, providing regular updates to stakeholders
- Align with medical and legal teams on any policy or regulatory changes, updating the paid social funnel as needed
- Foster relationships with cross-functional partners, such as business stakeholders, technology partners, and data teams
Our take
Ro is a direct-to-patient healthcare company on a mission to help patients achieve their health goals by delivering the easiest, most effective care possible.
It's the only company offering nationwide telehealth, labs, and pharmacy services too. This was enabled y Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care.
And since 2017 the company has helped millions of patients, including one in every county in the United States, and in 98% of primary care deserts.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2022
$150m
LATE VC
Mar 2021
$500m
SERIES D
Total funding: $1.0bn
Company benefits
- Medical, dental, and vision membership
- Equity for all team members
- Flexible time off
- Paid parental leave, and flexible work arrangement
- Well-stocked office with snacks and bi-weekly free lunches
- Gym, learning, and development stipends
Company HQ
Chelsea, New York, NY
Leadership
Zachariah Reitano
(Co-Founder)Previously a Teacher at General Assembly and co-founder of Shout Inc., in 2013. They are now an Entrepreneur in Residence at Prehype.
Saman Rahmanian
(Co-Founder & Chief Product Officer)Previously a Senior Art Director at Crispin Porter + Bogusky and founder of Tischen in 2010. They were also a Partner at Prehype and founder of Managed by Q.
Rob Schutz
(Co-Founder & Board Member)Founder of Snagged.com. Experienced as a Senior Consultant at CGI specializing in healthcare, they also served as Director of US Marketing and User Acquisition at kgb and as VP of Growth at BARK.
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