Director of Marketing Analytics, Gametime

• We are seeking an experienced and strategic Director of Marketing Analytics to lead our analytics team and drive data-driven decision-making across all marketing efforts
• The ideal candidate is a visionary leader with a passion for data, a deep understanding of marketing analytics tools, and the ability to influence cross-functional teams
• Attribution Expertise: Strong knowledge of multi-touch attribution models and tools, UTM tracking, and experience designing frameworks that track customer journeys across various channels and platforms
• Mobile Measurement: Expertise with SKAdNetwork (SKAN) and other mobile measurement tools to track mobile installs and user behavior in a mobile and privacy-first environment
• Marketing Tags and Tracking: Hands-on experience managing marketing tags and tracking tools (Google Tag Manager, Adjust, mParticle) to ensure accurate data collection across platforms
• Programming and Tooling: Proficient in Python/R and SQL for data analysis, model building, and reporting
• Business Intelligence: Experience working with business intelligence data visualization software, such as Tableau or Sigma
• Collaboration: Ability to work cross-functionally with teams in marketing, supply, finance, and fan happiness to achieve broader business and marketing goals
• Communication: Clear communicator capable of presenting technical findings and strategic recommendations to stakeholders across different teams
• Critical Thinking: Demonstrates strong critical thinking and decision-making abilities, especially under pressure
• Proactive: Proactive in identifying challenges and implementing solutions and embodies a proactive and “Always be Curious” mindset
• Bachelor’s degree in Marketing, Statistics, Business, Data Science, or a related field (Master’s preferred)
• 8+ years of experience in marketing analytics, with at least 3 years in a leadership role
• Expertise in marketing performance metrics, attribution modeling, and ROI analysis
• Strong proficiency with analytics tools such as Google Analytics, Tableau, Power BI, SQL, Python, or similar platforms
• Proven ability to analyze complex data sets and translate insights into actionable strategies
• Experience managing and mentoring high-performing teams
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment

Desirable

• This role will be responsible for developing and executing a comprehensive analytics strategy, overseeing marketing performance metrics, and providing actionable insights to optimize campaigns, drive customer acquisition, and increase ROI
• Develop and implement the overall marketing analytics strategy to align with business objectives and growth goals
• Serve as the primary advisor for executive leadership on marketing performance and analytics insights
• Oversee the collection, analysis, and interpretation of marketing data to identify trends, patterns, and opportunities for growth
• Build and refine marketing dashboards and reports that provide real-time insights into campaign performance, customer behavior, and market trends
• Leverage data to optimize marketing spend allocation and channel strategies
• Lead and mentor a team of marketing analysts, ensuring professional growth and high performance
• Foster a collaborative and innovative culture within the team
• Partner with marketing, product, sales, and finance teams to ensure alignment on KPIs, goals, and campaign effectiveness
• Work closely with data engineering teams to maintain data integrity and enhance data infrastructure
• Evaluate and implement marketing analytics tools and platforms to improve data accuracy, efficiency, and scalability
• Stay up-to-date on industry trends and emerging technologies to recommend innovative solutions