Senior Brand Manager, Harry's
Shave
$118-147.5k
+ Equity
More information about location
3 days a week in office (SoHo, NY)
Men's grooming brand
Job no longer available
Men's grooming brand
201-500 employees
Job no longer available
$118-147.5k
+ Equity
More information about location
3 days a week in office (SoHo, NY)
201-500 employees
Company mission
To offer high quality shave, body, hair, and skin care products at an exceptional value.
Role
Who you are
- The ideal candidate is proactive, collaborative and adept at solving complex problems through creative solutions
- You should demonstrate a strong bias for action and have a proven track record of driving brand growth and equity, spearheading product commercialization and executing breakthrough go-to-market plans
- Bachelor’s degree required; MBA a plus
- You have 6+ years of experience in brand management preferably within Consumer Goods
- You have a true ownership mindset with a bias for action & thrive in a fast-paced environment
- Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items
- Demonstrated success in defining brand strategy and launching products with strong 360 marketing support
- Excellent communication and leadership skills with the ability to strategically manage, inspire and motivate cross-functional partners
- Strong analytical skills and experience with consumer insights, market research, and trend analysis
- Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion
- Ruthless prioritizer: can prioritize not only business needs and activities, but also their day-to-day to ensure focus on the most important projects to meet brand KPIs
- Collaborator and strong cross-functional influencer: you are a serial collaborator with a proven track record of gaining alignment and influence quickly with a diverse group of stakeholders. You can navigate conversations between brand marketers and omnichannel leadership
- Business Acumen: can understand key drivers of the business and know how to prioritize marketing activities accordingly; is financially minded and can quickly size and action opportunities against the impact to our business
What the job involves
- We are seeking a thoughtful and dynamic Senior Brand Manager with a passion for building brands, commercializing innovative products and developing and implementing groundbreaking strategies that drive omni-channel growth
- As the Senior Brand Manager for Harry’s iconic Shave business, you will have an unparalleled opportunity to drive impact leading the single largest category within both the Harry’s brand and Harry’s Inc
- Partnering with the Brand Director to define and execute a long-term brand strategy to position Harry’s as the leader in the shave category, driving brand awareness and customer loyalty
- Developing and implementing innovative 360 Go-to-Market strategies that align with the brand’s vision and key business objectives, with a strong emphasis on market differentiation and positioning
- Leading the commercialization and in-market launch of our upcoming innovation
- Analyzing business trends and consumer insights to proactively adapt and optimize marketing strategies, identifying opportunities for significant brand growth and increased market penetration
- Overseeing the future innovation roadmap from concept to execution, fostering cross-functional collaboration, creativity and operational efficiency
- Determining the pricing, promotional and positioning strategies for both existing businesses and strategic innovation
- Owning the marketing calendar including defining key messaging and tentpole moments and partnering with the Integrated Communications team to drive execution across channels
- Serving as the brand steward for your category ensuring consistent brand messaging and visualization across all retail and digital platforms
- Owning the budget for your category and ensuring resources are strategically allocated to maximize ROI and support priority projects
- Providing strong input into both DTC and retail plans and partnering to build compelling sell stories and commercial strategies that will scale the business
- Reporting into Director of Brand Management
- You will work with Integrated Communications, Insights, Retail, DTC, R&D, Growth Marketing, Design, Creative, Supply Chain, Analytics, Legal, and more
Our take
Harry's shot onto the scene in 2012 with the simple idea of great razors at fair prices. And at a time when buying blades felt like taking out a small loan, Harry's built a direct-to-consumer brand that made men's shaving feel modern and affordable. So, what started as an online upstart quickly grew into a serious player, landinow on the shelves of major retailers and one of the best known names in men's grooming.
The road hasn't been entirely smooth as in 2020, a planned billion-dollar sales to Edgewell Personal Care (the owner of brands like Schnik) was blocked by the Federal Trade Commission on competition grounds. At the time, this looks like a major setback, however, it have Harry's the room to keep building on its own terms. Instead of folding into a legacy giant, the company doubled down on growth, raised fresh capital and continued to expand its reach in retail and product lines.
Now, the company isn't just a small startup taking on the razor establishment. It has broadened its grooming range well beyond blade, built a loyal customer base, and proved it can compete both online and in-store. What began as a challenger brand has evolved into a mainstay of the men's personal care aisle.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2018
$112m
SERIES D
Jul 2015
$75.6m
SERIES C
Total funding: $474.6m
Company HQ
Hudson Square, New York, NY
Leadership
Andy Katz-Mayfield
(Co-Founder)Andy is also the co-founder of Mammoth Brands where he has served as the Co-CEO since 2012.
Jeffrey Raider
(Co-Founder)Jeffrey co-founded Mammoth Brands alongside Andy where he serves as the Co-CEO. He is also the co-founder of Warby Parker.
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