Director of Brand & Creative Systems, Red Ventures
The Points Guy
$150-225k
OTE
More information about location
3 days a week in office (New York City, NY)
Media and publishing company
Be an early applicant
Media and publishing company
1001+ employees
Be an early applicant
$150-225k
OTE
More information about location
3 days a week in office (New York City, NY)
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- 10+ years of experience in brand, visual, or creative design leadership roles
- Strong background in brand systems and visual identity
- Proven experience building and scaling design systems in collaboration with Engineering
- Ability to balance creative vision with operational rigor and systemization
- Excellent communication skills and comfort partnering with senior stakeholders across Product, Marketing, and Engineering
What the job involves
- The Director of Brand & Creative Systems leads the evolution and execution of TPG’s integrated design vision across brand, product, and marketing
- This role owns the visual identity, creative standards, and design systems that ensure TPG delivers cohesive, accessible, and high-quality experiences across all touchpoints
- This leader balances creative excellence with system thinking — enabling product teams to move fast while maintaining brand consistency and emotional resonance
- You'll lead TPG’s brand and creative design organization, including visual design, motion, and design systems
- Own and evolve the design system (tokens, components, patterns) to support scalable, consistent product and marketing experiences
- Define and steward TPG’s visual identity across product, marketing, and brand surfaces
- Partner with Product Design and Engineering to ensure brand expression is embedded into product UI through systems, not manual review
- Collaborate with Marketing and Commercial teams on campaigns, launches, and storytelling — ensuring alignment with brand standards
- Set creative direction and quality standards while enabling efficient execution through systems and processes
- Lead and mentor a team of designers and build a strong creative culture grounded in craft, clarity, and collaboration
- Ensure accessibility, performance, and usability considerations are embedded into visual systems
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Hybrid Schedule & Flexible PTO: Take advantage of 3-4 days in-office per week and 1-2 WFH days per week (varying by team), and a robust Paid Time Off program that includes logging off for "Winter Week."
- Family Support, Planning, and Fertility: Our benefit offerings support every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more.
- Mentorship Culture: Find a mentor, be a mentor, say yes to something new. This is a place where you’re guaranteed to build connections that extend past your immediate team and even your tenure at RV.
- Purpose & Community: We empower employees to make an impact for causes they care about, and we invest heavily in systemic impact through nonprofits like Road to Hire.
- World-Class Wellness: In addition to the on-site amenities at HQ, our unique wellness benefits include free therapy sessions and counseling for U.S. employees and family members.
Company HQ
Indian Land, SC
Leadership
Ric Elias
(Co-Founder & CEO)Ric co-founded Red Ventures in 2000 and has served as the CEO since.
Salary benchmarks
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