Director of AMS Campaigns, ServiceNow
Security & Risk Buying Group
$184.1-322.2k
+ equity (when applicable) + variable/incentive compensation
Office located in Santa Clara, CA
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$184.1-322.2k
+ equity (when applicable) + variable/incentive compensation
Office located in Santa Clara, CA
1001+ employees
Company mission
To transform IT to revolutionize the enterprise.
Role
Who you are
- Proven ability to build, motivate, and lead high-performing teams
- Strong command of both the art of creative that performs and the science of pipeline models
- Deep experience designing and executing integrated campaign strategy
- Fluency working backward from revenue to opportunities, meetings, and inquiries using conversion rates and deal size
- Strong messaging, persona, and buying-cycle expertise
- Working knowledge of AI and generative AI marketing tools and how to apply them to campaign development, efficiency, and pipeline decision-making
- A bias toward data-driven decisions and root-cause problem solving
- Experience working across international regions with strong stakeholder management skills
- 10+ years in marketing, demand generation, and campaign development. BS in Business or Marketing, MBA strongly preferred
- SaaS selling motion experience preferred
- Strong grasp of pipeline management, waterfall metrics, and lead generation
- Excellent writing, editorial, presentation, and communication skills
- Self-motivated, independent, and proactive in owning tools and process
- A change agent with a growth mindset, strong negotiation skills, and comfort in a fast-paced, matrixed environment
What the job involves
- We are aligning go-to-market strategy around a centralized, global buying group framework to drive education, acquisition, consideration, purchase, and expanded adoption of our key solutions
- The Director, AMS Campaigns, Security & Risk owns the strategy, orchestration, and pipeline outcomes for this buying group across the Americas, leading a cross-functional team of marketers and business stakeholders while partnering closely with global buying group leadership and GEO hub counterparts in EMEA and APAC to ensure AMS execution is consistent with global strategy while adapted to regional buying behavior and market maturity
- This is a strategic leadership role: you set direction, build and coach a high-performing team, and hold accountability for pipeline outcomes, not just campaign delivery. ServiceNow Campaign Directors are “pipeline officers” for their business, spending the majority of their time interlocking with Marketing peers, business stakeholders, and Sales to maximize throughput from campaign to pipeline to revenue
- Own the Security & Risk buying group strategy for AMS, driving more than 3.5x pipeline coverage across all solutions in the portfolio
- Lead, manage, and develop a team of high-performing campaign managers
- Direct the integrated marketing strategy, planning, and execution of global campaigns localized for AMS, aligned to buying group acquisition and pipeline goals
- Partner with global buying group leads and GEO hub counterparts in EMEA and APAC to align on strategy, share learnings, and maintain a consistent global campaign framework with regional flexibility
- Work cross-functionally with regional marketing, product, business unit, and sales leadership to align priorities and inform campaign strategy
- Own the connection between campaign activity and business impact, translating results into clear, actionable outcomes
- Deliver succinct executive presentations on results against goals, learnings, and revised action plans
- Manage and optimize a large budget spanning the full buyer's journey, from creative through execution
- Ensure integrated use of the right marketing vehicles, including digital, media, social, live, and virtual events across the customer journey
- Apply AI and marketing automation tools to improve campaign efficiency, personalization at scale, and speed from insight to execution, including AI-assisted content generation, audience segmentation, and performance analysis
- Partner with marketing data and operations to optimize lead flow, database growth, and reporting, including AI-driven pipeline and performance insights
- Drive lead conversion and enablement in close partnership with a matrix sales organization
- Orchestrate regional and executive interlock for QBRs and planning cycles
- Establish process and tooling that helps the team plan and orchestrate more effectively
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7,700 customers, including 85% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in the upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15B, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Generous family leave
- Matched donations
- Annual learning stipends
- Flexible PTO
- Competitive retirement plan
- Paid volunteer time
Company HQ
Santa Clara, CA
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