Director of Enterprise Marketing, Clio

• This is a hands-on leadership role ideal for a strategic, globally-minded marketer who understands the complexity of legal environments and the transformative potential of AI in modern legal operations
• You are a seasoned B2B marketing leader with a deep passion and expertise for the enterprise segment
• You understand that marketing to large, complex organizations is a long-term, relationship-based endeavor
• You're a "player-coach" who can build a powerful strategy from 30,000 feet and then dive into the details of campaign execution
• You thrive on building and mentoring high-performing teams and excel at creating deep, trusted partnerships with your sales counterparts
• You are a master at building brand and community and know how to blend data, creativity, and technology to create world-class marketing programs that deliver significant pipeline and revenue
• 10+ years of B2B SaaS marketing experience, including 3+ years in enterprise marketing leadership roles
• Proven success in launching or scaling enterprise go-to-market (GTM) strategies within a global or multi-regional organization
• Strong understanding of legal or compliance buyer personas, including AMLaw150 and large law firms, in-house counsel, and heavily regulated industries
• Experience managing long, complex sales cycles with multiple stakeholders (legal, IT, procurement, security)
• Demonstrated ability to collaborate cross-functionally with Sales, Product, and executive stakeholders
• Exceptional written and verbal communication skills, with a track record of translating technical/legal value into business impact

Desirable

• We are currently seeking a Director of Global Enterprise Marketing to lead our Enterprise Marketing Team
• As the Director of Global Enterprise Marketing, you'll be leading our newly formed enterprise marketing team, a critical team focused on penetrating and expanding within the largest and most complex buyers in the legal space
• This is a highly collaborative role where you will work in lockstep with enterprise sales, and the senior leadership team to shape the future of our upmarket brand and strategy
• You'll develop scalable programs to drive pipeline generation, shape a trusted AI-powered LegalTech brand, and partner with cross-functional stakeholders to establish a category-defining enterprise motion
• Develop, own, and execute the comprehensive marketing strategy for the enterprise segment, directly aligning with Clio’s revenue targets. You will manage the budget, define KPIs, and report on performance to the executive team
• Evolve the brand narrative and product positioning to resonate with enterprise decision-makers (e.g. CIOs, CINOs, Managing Partners, procurement, operations)
• Develop competitive differentiation and use-case based messaging for enterprise
• Build and execute integrated campaigns to drive top-of-funnel awareness and MQLs from enterprise accounts
• Launch ABM (Account-Based Marketing) and intent-based programs targeting key industries and segments
• Optimize paid, content, and partner marketing channels for longer enterprise sales cycles
• Develop and own the events and community strategy that supports an exclusive, high-value ecosystem for technology leaders at large law firms
• Architect a persistent and valuable community experience, distinct from one-off marketing events
• Drive the industry events strategy to support overall awareness of Clio for large firms and engagement from key stakeholders
• Collaborate with Sales and RevOps to define enterprise pipeline targets and measure marketing’s impact
• Equip the sales team with personas, objection handling, collateral, and playbooks tailored to enterprise buying teams
• Partner with the SDR/BDR team on outbound programs and feedback loops
• Build a content strategy that speaks to large law firms
• Commission case studies, webinars, white papers, and executive briefings that build trust and credibility
• Represent the company at key industry events, panels, and in enterprise partnerships
• Work closely with the PR team to develop a defining thought leadership strategy and category creation
• Hire and lead a small team of growth, events, PMM, and operations as the function scales
• Work cross-functionally with the rest of the Marketing, Product, Sales Customer Success, Data Insights, Revenue Operations, and Partnerships teams to drive enterprise readiness