As marketing and PR continues to be digitised, software that helps streamline and make their communication more efficient is in high demand. Cision ranks amidst the top PR Software companies and boasts over 100,000 public relations and marketing professionals globally.
The company is well established as a Media and Influencer Targeting Software and has rapidly become the market leader. As influencers have become more plentiful and effective, there is a forecast growth of brand spend on influencer marketing. Tools such as Cision are therefore looking to be in higher demand.
It is a global enterprise with a vast team of over 2000 employees, making it a company able to deal with high-frequency requests. Cision is already ranked as a leader in the $3 billion communications intelligence software and services market. In February 2023, Cali Tran took over as CEO, having previously led the influential Brandwatch which was one of four high-profile acquisitions made by Cision between 2021 and 2023.
Freddie
Company Specialist at Welcome to the Jungle