Brand Growth Lead, Standard Bots
$120-150k
Offers equity
More information about location
Office located in Glen Cove, NY
AI-powered robots
Be an early applicant
AI-powered robots
21-100 employees
Be an early applicant
$120-150k
Offers equity
More information about location
Office located in Glen Cove, NY
21-100 employees
Company mission
To propel human productivity through the world’s most accessible robots.
Role
Who you are
- Chronically online, with strong taste and intuition for internet-native content
- A track record of growing a brand's audience—organically, measurably, and with a distinctive voice
- A clear point of view on how companies should show up online today, and the judgment to know where the line is and how to push it without crossing it
- Comfort operating at the leadership table: you can set strategy, defend it with data, and translate internal complexity into clear external stories
- Experience navigating multiple stakeholders—engineering, executives, customers—and getting great content out of all of them
- Genuine excitement about robotics, physical AI, and the real-world impact of what we're building
- Interest in new media and evolving formats—not just following trends, but helping shape them
- You should have the maturity, taste, and instincts to make decisions that carry weight, and the ambition to build something bigger than a channel
What the job involves
- Standard Bots is building the future of physical AI by bringing powerful, easy-to-use robotics into real-world environments. We're at an inflection point: the technology is here, the customers are real, and the story is just beginning
- We're looking for someone to own how that story grows. This isn't a channel-management role, and it isn't just social. You'll be responsible for growing the Standard Bots brand across every organic surface—social, content, community, creators, and culture—turning attention into audience and audience into demand
- You'll expand on our voice, produce content that connects, and build the engine that makes Standard Bots widely known as America’s industrial robot company
- You'll work across the company—product, sales, customers, leadership—and partner closely with brand designers and video producers/editors to create high-quality, high-velocity content that drives results
- That might mean showing our made-in-America story in the factory, telling impactful customer stories, orchestrating a product launch moment, or inventing formats no one in robotics has even tried
- If you live online, have sharp instincts for what works (and what doesn't), and want to define how an entire category gets told—this role is for you
- Own organic brand growth end-to-end: strategy, voice, channels, content engine, and results
- Build and run Standard Bots' social presence as the tip of the spear—identifying where to play, and how to play differently on each platform
- Partner with video producers/editors to make high-quality, high-velocity content, and shape the editorial calendar that drives it
- Extend the brand beyond our own channels: creators, communities, earned moments, and partnerships that put Standard Bots in front of new audiences
- Tell stories across product, customers, team, and culture—not just announcements
- Engage actively online—knowing who to follow, when to participate, and how to show up credibly on behalf of the company
- Turn brand attention into measurable growth: define the KPIs that connect audience, engagement, and pipeline; report on them; and pivot fast when something isn't working
- Work cross-functionally with comms, brand design, performance marketing, and leadership to align on narrative and moments
- Experiment constantly—formats, tone, timing—and double down on what works
- Build the function from the ground up: systems, cadence, analytics, and eventually the team behind it
- You'll drive brand growth for a company at the center of a major technological shift
- You'll have access to real-world, highly visual storytelling opportunities most brands would kill for: robots in action, American factories, customer deployments
- You'll work with a team that values speed, clarity, and strong opinions
- You'll own something end-to-end, see the impact immediately, and grow the function—and your scope—as we scale
Our take
In recent years, the field of robotics has brought to life ideas that once belonged to the world of sci-fi. But, robots are still extremely complex to program, making the automations they facilitate out of reach for many businesses.
Standard Bots is setting out to change this, with AI-powered robots and a complementary robotics platform that means they can be programmed through simple demonstrations. This approach should broaden the accessibility of robots to businesses of all sizes, enabling them to employ automations that can give them a competitive edge.
It's an intriguing proposition, and investors agree, with the company raising substantial funding to support its mission. Standard Bots plans to use these funds to expand its engineering team and speed up the development of its robots. The company will, however, likely need to contend with competition from inexpensive robots from China as it develops into the future.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jun 2026
$200m
SERIES C
Jul 2024
$63m
SERIES B
Total funding: $287m
Company benefits
- Employee stock options
- Paid time off
- Medical/dental/vision insurance
- Life insurance & disability insurance
- 401(k)
Company HQ
Glen Cove, NY
Leadership
Evan Beard
(Co-Founder & CEO)Previously Co-Founder and CEO at A Plus. Also co-founded Gridtech and Etacts, and was a Senior Member of the Technical Staff in Software Engineering at Salesforce.
David Golden
(Co-Founder)Co-founder and Chairman at Miralinc Pharma, and Co-founder at Bowery Farming. Previously co-founded and was CEO at LeapPay, and has also worked in Investment at several businesses.
Salary benchmarks
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