Senior Marketing Data Analyst, Amazon
The largest online retailer and technology provider
Job no longer available
The largest online retailer and technology provider
1001+ employees
Job no longer available
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- You will have hands-on experience in digital marketing platforms such as Google, Meta and Bing and are knowledgeable about the latest developments in SEO and digital ads in the industry
- You are a marketer at heart but you are also a data expert, writing complex database queries to explore internal / external data sources in order to validate business hypotheses
- Bachelor's degree
- Experience in tax, finance or a related analytical field
- Experience in writing SQL queries and creating business intelligence reports using Tableau, Power BI
- Experience defining requirements and using data and metrics to draw business insights
- Experience with Excel
- Experience with SQL
- Experience making business recommendations and influencing stakeholders
Desirable
- MBA
What the job involves
- Ring Europe is looking for a talented Senior marketing analyst, capable of discovering new data insights, designing key KPIs, creating impactful data visualization and bringing our marketing analytics to the next level
- As our Senior marketing analyst, you will be responsible for key analytical projects and business intelligence in the marketing domain
- This role resides in the BI and Analytics team
- Working closely with the marketing, web analytics and business development teams, you will solve unique analytical problems and find answers to questions that require tenacious problem-solving skills and creativity
- You will closely co-work with the Marketing and Business Development teams, along with other business stakeholders, ensuring that Ring optimises its marketing investment to achieve the best return
- Enhance existing marketing measurement and design KPIs to best measure marketing effectiveness and budget efficiency
- Collaborate closely with the marketing team to dive deep into areas such as SEO, funnel analysis and attribution models that will enhance marketing performance using data analytics; then make actionable recommendations
- Research industry best practices, the latest tracking trends (such as cookies) and analytical measurement tools
- Create and maintain marketing-related Tableau dashboards
- Work with the data engineering team to maintain and enhance the internal marketing data platform and data models
- Explore and review internal and external marketing data sources to ensure data quality; devise mechanisms and tools to monitor data integrity on a large scale
- Conduct ad hoc research and root cause analyses in fields such as user behaviour and web traffic
- Assist with preparing quarterly business review documents
- Coordinate & facilitate data supply to CMO
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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