Growth Marketing Specialist, FareHarbor

• Successful candidates will have strong focus and attention to detail, while thinking creatively to find new opportunities to improve lead conversion rates and sales productivity
• 3-5+ years of experience driving and executing initiatives in Sales Enablement, Lead Lifecycle Management, or a related role in a SaaS environment
• 2+ years of experience in ABM (Account-Based Marketing) practices
• 2+ years of experience with HubSpot
• 2+ years of conversion rate optimization experience
• Strong understanding of B2B SaaS sales processes, lead generation strategies, and sales funnel optimization
• Experience working with CRM systems (ex. Salesforce, HubSpot, etc.) and sales enablement tools (Outreach, Salesloft, Gong, Highspot, etc.)
• Excellent communication skills with the ability to create compelling value-driven sales materials
• Data-driven mindset with experience analyzing sales performance metrics to inform strategy
• Ability to work cross-functionally with Marketing, Sales, and Operations teams to drive revenue growth
• Strong project management skills and the ability to execute multiple initiatives simultaneously

Desirable

• This role sits on our Lead Generation team and plays a critical role in optimizing our efforts to improve the buyer’s journey by equipping the sales team with the tools, content, and strategies needed to convert leads into customers more effectively.
• You will work closely with marketing, sales, and operations to enhance our sales funnel, improve conversion rates, and drive revenue growth. Balancing both strategic and tactical responsibilities, this position requires a blend of analytical prowess and creative thinking, with a global impact on the company's buyer’s journey experience
• Identify and champion key client segments, then iterate, test and optimize your marketing strategies and messaging to drive higher adoption through the customer journey for those segments
• Develop and execute a strategy to improve lead conversion rates through the funnel
• Utilize ABM (Account-Based Marketing) strategies to target high-value Sales accounts through messaging and nurture campaigns
• Align sales initiatives with lead generation strategies to ensure smooth handoffs from Lead Gen to Sales
• Work with channel owners to define the strategy of deliverables per channel including FareHarbor.com, the FareHarbor blog, webinars, social, and email
• Work with regional Sales Enablement teams to proactively define opportunities for collateral to help bring leads into the funnel
• Create and maintain a library of collateral, value props, email templates, case studies, white papers, and competitive analysis for use in marketing nurture communications
• Manage and optimize sales enablement tools (e.g. CRM and marketing automation (HubSpot), content management platforms)
• Work within CRM to identify segmented target lists
• Utilize methods such as email nurture, print materials, targeted content, direct mail, and website landing pages to effective target desired audiences
• Develop and track key performance metrics to assess the effectiveness of enablement initiatives
• Work with Operations and Business Intelligence to ensure accurate tracking, reporting, and insights
• Act as a bridge between Lead Generation and Sales, ensuring that the right content serves the right stage of the buyer’s journey
• Partner with Sales to refine lead qualification criteria and improve MQL-to-SQL conversion rates
• Gather feedback from Sales teams to continuously iterate on enablement programs

• Application Deadline: June 4th, 2025