Product Marketing Manager, Persona
$120-145k
Identity verification infrastructure solution
Open for applications
Identity verification infrastructure solution
201-500 employees
Open for applications
$120-145k
201-500 employees
Company mission
To create the ideal identity verification experience for your business and customers.
Role
Who you are
- 2+ relevant work experience that can span technical marketing, product marketing, growth marketing, product management, or go-to-market strategy. B2B platform experience is a plus
- Experience supporting or running product launches and feature releases
- Empathetic storyteller - Everything you do is based on a deep empathy for your audience - whether they be users, technical/nontechnical buyers, or internal stakeholders. You can leverage your excellent verbal and written communication skills to translate complex technical concepts into clear, compelling messaging. You adapt how you communicate to most effectively reach your target audience
- A team player. You are able to work across a wide range of functions to lead and execute on cross-functional projects, driving alignment every step of the way from conception to completion. More than anything, you take pride in helping your teammates succeed
- Resourceful. You are self-driven and have a “get it done” attitude. You are comfortable navigating ambiguity, relentlessly prioritize based upon business impact, and are able to keep multiple workstreams on track in an extremely fast-moving environment
- Always curious. You want to understand how things work under the hood. You like to develop deep product knowledge and you optimize for learning at every stop
- Bonus points for experience in the compliance, identity verification, and/or fraud space
What the job involves
- As a Product Marketing Manager at Persona, you will play a critical role in being the connective tissue between Persona, our customers, and our internal teams.
- We’re looking for someone who is excited about understanding complex product offerings in a rapidly evolving industry with tons of emergent players and turning that knowledge into compelling messaging and collateral for our clients and sales/customer success teams
- For our customers, you will leverage market and customer insights to speak the Voice of the Customer, drive product go-to-market strategy via launches, and use the learnings to iterate upon our roadmap and launch process.
- For our sales and customer success teams, you will be an enablement champion of our products, developing messaging and collateral to supercharge our go-to-market engine
- This will be a highly cross-functional role, you will be partnering closely with Product, Sales, Customer Success, Content, Design and Engineering to drive and execute go-to-market plans.
- Your ability to align various stakeholders and build trusted relationships with them is paramount. As an early member of the marketing team, you'll also have the opportunity to help define and shape the product marketing function
- Become an expert on Persona’s product and customers, working across Product, Marketing, Sales, and Customer Success to launch new products and features and evolve our product roadmap and release process
- Partner with Sales and Customer Success to understand the Voice of the Customer and drive adoption of products and best practices via training, tools, and collateral (e.g. product overviews, sales deck, web pages, etc)
- Develop a deep understanding of our market (buyers, competitors, and industry trends) and translate the knowledge into compelling messaging, positioning, and battlecards
- Partner with Content and Lifecycle marketing to fuel our GTM engine with actionable campaigns (e.g., webinars, whitepapers, videos, case studies, etc)
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention, and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded, and themed to create custom-tailored flows for any use case
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location, and behavioral patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts
Recently, Persona partnered with Member Driven Technologies (MDT) to enhance identity verification for credit unions. This partnership enables credit unions to adjust their identity verification flows in real-time based on risk signals, improving user conversion and fraud deterrence. The collaboration aims to streamline operations and strengthen fraud prevention, both digitally and in branches. Since founding, Persona has been scaling its offerings and now boasts a worldwide presence, serving clients in nearly every country and supporting 20 languages.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
40% employee growth in 12 months
Company
Employee endorsements
Nice people
"Everyone who I have met and worked with so far have been intelligent and welcoming, and I feel like I can dive in and ask for help from anyone at..."
Funding (last 2 of 4 rounds)
Sep 2021
$150m
SERIES C
May 2021
$50m
SERIES B
Total funding: $217.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company values
- People first. We will not make decisions that are good for the business but are not good for people — whether those people are our customers, their customers, or our team.
- Pursue relentlessly high standards. We hold ourselves to a high bar today and a higher one tomorrow. While we celebrate our wins, we constantly strive to raise the bar.
- Lead by serving. We share early and often to push our work forward, creating a space where it’s ok to ask questions and show unpolished demos instead of waiting for a perfect spec.
- Work in public. We encourage collaboration and transparency, sharing early and often to push our work forward. We create a space that makes others comfortable to ask questions, share unfinished thoughts, and show unpolished demos instead of waiting for a perfect spec.
- Start small, think big. Starting small allows us to provide value while learning lessons without losing sight of our vision.
- Speed is not a tradeoff. Speed is important, but so is quality. We strive to find ways to optimize and increase both. Going fast does not imply that our quality will suffer. Instead, it means we focus on being more efficient while continuing to operate at a high level.
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Rick Song
(CEO)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
Salary benchmarks
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