Director of Demand Generation, Safe Security
+ Stock options
Cyber risk quantification for enterprises
Be an early applicant
Cyber risk quantification for enterprises
201-500 employees
Be an early applicant
+ Stock options
201-500 employees
Company mission
To become the de-facto industry standard to measure, manage, and transfer cyber risk.
Role
Who you are
- 8–12 years of B2B SaaS marketing experience, with a strong focus on demand generation and campaign management
- Proven experience driving pipeline in global, enterprise-focused environments — ideally in cybersecurity or AI-driven technology
- Expertise in ABM, performance marketing, marketing automation, and CRM tools (e.g., HubSpot, Salesforce)
- Strong analytical skills with a love for data, attribution, and funnel performance
- Exceptional project management, collaboration, and communication skills
- Experience managing external vendors and programs
- A proactive, hands-on leader who can think strategically and execute with precision
What the job involves
- As the Director of Demand Generation, you’ll be responsible for creating and executing campaigns that drive qualified pipeline across enterprise accounts
- You’ll manage multiple demand channels, oversee lead generation programs (in-house and outsourced), and ensure tight alignment with Sales to drive conversion and revenue
- This is a hands-on and strategic role for someone who thrives in a fast-paced, data-driven, global environment
- Develop and execute multi-channel demand generation campaigns across digital, email, ABM, content syndication, events, and more
- Own the campaign calendar and align efforts with key product launches, industry moments, and sales plays
- Drive top-of-funnel growth through both inbound and outbound programs
- Optimize paid and organic channels to improve lead volume, quality, and cost efficiency
- Manage intent data, enrichment tools, and nurture flows to accelerate lead readiness
- Track, measure, and report on campaign performance across the funnel — from lead to pipeline to revenue
- Provide clear insights and recommendations to marketing, sales, and leadership teams
- Maintain visibility into MQL, SQL, pipeline contribution, CAC, and ROI
- Manage third-party vendors and partners running outsourced SDR or meeting-booking programs
- Ensure quality, consistency, and ROI from these engagements
- Plan, promote, and manage webinars and virtual events in collaboration with Product Marketing and Sales
- Own execution and post-event lead nurturing and follow-up strategy
- Partner closely with Sales and SDRs to ensure timely and effective follow-up on all leads and campaign responses
- Lead regular syncs with Sales to review campaign performance, optimize handoffs, and gather feedback for continuous improvement
Our take
Safe Security's platform is designed to provide actionable insights and recommendations to help businesses manage their cybersecurity risks more effectively.
Its flagship product, the SAFE Platform, is designed to help businesses manage and mitigate cyber risks in real time. As an API-First platform, it offers seamless integration with existing systems and infrastructures. Leveraging the latest in machine learning technology, the platform is able to provide comprehensive and accurate assessments of cyber risks, enabling businesses to stay one step ahead of potential threats.
Safe Security has shown impressive growth despite challenging economic conditions, and is now poised to enter the next phase of its journey. With support from a number of investors, the company is well-positioned to continue innovating and stay ahead of the curve in the cybersecurity industry, exemplified by its acquisition of cyber risk quantification pioneer RiskLens in 2023. As the only real-time, data-driven platform for managing and mitigating cyber risk, Safe Security is set to lead the charge in this critical area.
Steph
Company Specialist at Welcome to the Jungle
Insights
51% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2023
$50m
SERIES B
Jul 2021
$33m
EARLY VC
Total funding: $90.2m
Company HQ
Palo Alto, CA
Leadership
Saket Modi
(CEO & Co-Founder)Graduated from the LNM Institute of Information Technology with a B.Tech in Computer Science Engineering and co-founded Safe Security while in their final year of education. Also part of Fortune's 40-under-40, Entrepreneur's 35-under-35, and Forbes 30-under-30.
Vidit Baxi
(Co-Founder)Featured in Fortune's 40-under-40 twice and has been awarded the Entrepreneur of the Year (2019) by Entrepreneur Magazine.
Rahul T.
(Co-Founder)Graduated from the Lovely Professional University with a Masters degree in Computer Science. Has also been featured in Fortune's 40-under-40.
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