Director of Ad Solutions GTM, Life360
$156-231k
+ Equity
Location sharing app for families
Open for applications
Location sharing app for families
201-500 employees
Open for applications
$156-231k
+ Equity
201-500 employees
Company mission
To simplify safety, so families can live fully.
Role
Who you are
- 12+ years in digital advertising, with significant leadership experience in product marketing, solutions, GTM, or ad product strategy at a scaled ads platform
- Proven track record operating as a senior cross-functional leader across Product, Marketing, Sales, and Legal. You align stakeholders with different incentives and different languages, at the director level
- Experience building verticalized ad solutions or outcomes-based products (store visits, foot traffic, purchase lift, household audiences) from the ground up, not inheriting a playbook
- Strong product sensibility paired with commercial acumen. You understand how products get built and how they get sold, and you move fluently between both conversations
- A history of influencing roadmap direction, not just executing against it
- Track record of building GTM strategy and sales solutions from scratch
- People leadership experience. You’ve built and developed teams and you know what good looks like
- Strong communicator who turns complexity into clarity for both technical and commercial audiences
- Comfortable moving fast with incomplete information. You drive toward resolution, you don’t wait for perfect
- Experience developing joint business plans or strategic partnership frameworks with major advertisers or agencies
- Bachelor’s degree required; MBA or equivalent a plus
What the job involves
- Life360 is building the family ads platform, and the Ads Operating Group is where that business gets built. We are a combined org spanning Ads Sales & Marketing and Ads R&D, with a mandate to grow a high-value, privacy-safe ads business at the intersection of location intelligence and family life
- The team moves fast, operates with a builder’s mindset, and is creating infrastructure, partnerships, and revenue that didn’t exist before. This role sits at the center of that build, connecting what we make to how we win in market
- This is the connective tissue between Life360’s Ads Product and the market. You will define how new ad products reach buyers, build the solutions that give sellers something worth selling, and bring the voice of the advertiser back into the room where the roadmap gets shaped
- The ads business is early and the opportunity is wide open. This role is for someone who wants to build from the front. Success in year one means turning early advertiser interest into a repeatable set of sellable, outcomes-based solutions that are driving measurably bigger deals and budgets from brand-direct advertisers
- Own End-to-End Product GTM Strategy and Execution. Define and drive the full go-to-market motion for Life360 Ads products, from pre-launch readiness through field activation and adoption. That means building the GTM plan, setting the launch calendar, coordinating cross-functional go/no-go readiness across Product, Marketing, Sales, and Legal, and making sure every new product or solution hits the market with a crisp narrative, trained sellers, and the tools they need to win from day one
- Influence the Ads Product Roadmap. Partner with Product and Sales leadership to represent the voice of the advertiser and seller in roadmap discussions, bringing competitive analysis, vertical market trends, and closed-loop feedback that shapes prioritization and direction
- Build Verticalized, Outcomes-Oriented Solutions. Translate product capabilities into solutions designed around specific verticals (retail, QSR, auto, CPG, etc.) and tied to real advertiser outcomes like store visits, purchase lift, and household reach. Make the pitch obvious and the value undeniable
- Drive Sales Enablement. Define what sellers need to win and build the infrastructure to get it to them: training, narratives, vertical solution packaging, and collateral that actually gets used in the field. Set the standard and measure what works
Our take
Life360 is a platform for families that aims to bring them closer together by helping them better sync, communicate, and stay safe.
The business is particularly focused on enabling family members and friends to share their locations with one another. In addition, Life360 offers group messaging services, and also makes it possible for users to call for roadside assistance. The platform is focused on ensuring that both family members and friends can enhance their safety and connections with one another.
Customer service advisors are available on a real-time basis, while the developers of the app have also enhanced its privacy and security features recently. After an IPO in 2019, the company has received numerous awards and is recognized as a pioneer in its field, even piloting a new driving safety feature.
Freddie
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Glassdoor (4.1)
Trustpilot (2.5)
Company
Funding (last 2 of 7 rounds)
Oct 2018
$50m
SERIES D
Dec 2017
$18.5m
LATE VC
Total funding: $139.3m
Company values
- Be a Good Person - We have a team of high integrity people you can trust that doesn’t tolerate jerks (even if they’re brilliant).
- Be Direct With Respect - We have a culture of radical candor that prevents company politics, passive aggressiveness, or being overly nice at the expense of performance and feedback.
- Members Over Metrics - We have a company that is known for an amazing customer experience and a culture of product excellence.
- High Intensity High Impact - We have a team of passionate, driven, ambitious people who work hard and are always challenging us to do better.
Company HQ
East San Mateo, San Mateo, CA
Leadership
Chris Hulls
(CEO)Joined US Air Force aged 17. Attended UC Berkeley. Founded Life360 in 2008.
Alex Haro
(Board Member)Co-founded with Chris Hulls in 2008 - CTO until 2019. Founded mymoneykarma in January 2020.
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