Senior Marketing Manager, Seismic
+Equity program and performance-based bonuses
Enterprise sales enablement software
Job no longer available
Enterprise sales enablement software
1001+ employees
Job no longer available
+Equity program and performance-based bonuses
1001+ employees
Company mission
To empower thousands of teams to grow and win.
Role
Who you are
- We are seeking a talented Senior Marketing Manager for South EMEA (SEMEA) who will play a critical role in scaling Seismic’s brand and pipeline to supercharge our success in SEMEA (i.e. France and adjacent markets)
- The ideal candidate is someone who excels at equal parts strategy and hands-on execution (across events, webinars, digital, social, email, content, web, and more), can lead cross-functional teams to deliver on time and on budget, and values a close partnership with sales leaders
- Possess a strong sense of ownership and takes pride in all that you do
- Driven and nimble – comfortable in dynamic environments with changing priorities
- Skilled at managing multiple responsibilities while striving to exceed expectations
- Collaborator and team player with leadership potential
- Has a growth mindset. Intellectually curious. Critical thinker
- A modern marketer. Understands data and demonstrates problem-soliving skills
- Performance driven, creative field marketing professional, adept at rigorously managing pipeline, steeped in ABM, digital and social marketing practices
- Bachelor’s degree or equivalent experience
- 5-8 years of B2B Enterprise marketing experience
- Generalist, with a breadth of expertise in various marketing disciplines, i.e. ABM, digital, content, demand gen, events, media, PR/social, SEO, content, web, data/analytics
- Excellent verbal and written communication
- Prior experience working in a start-up environment a plus
- Native French speaker
What the job involves
- You’re responsible for working with leaders across sales, inside sales, product marketing, customer success and revenue operations to orchestrate multi-channel ABX campaigns that optimize the pipeline engine for the region
- Reporting directly to the Sr Director, EMEA Marketing, you will be responsible for driving highly targeted ABX campaigns to generate net new and customer expansion pipeline and revenue growth. Accountable for meeting and exceeding quarterly and annual pipeline targets for SEMEA
- Drive the annual and quarterly SEMEA GTM/marketing strategy, in partnership with SEMEA GTM teams – focused on pipeline generation, pipeline acceleration and increased bookings – to meet short-term and future quarter pipeline targets for new and expansion business
- Build a quarterly execution calendar for SEMEA aligned to the region’s business objectives, bookings and revenue targets, and pipeline goals
- Design and execute highly targeted ABX campaigns (1:1 and 1:few) across all channels (including events, email, paid advertising, social, web, personalized content, gifting, webinars, workshops, direct mail and more) mapped to the customer lifecycle
- Leverage ABX technology (i.e. 6Sense) for account tracking, personalization and intent, and help automate ABX/MQA workflows and insights for Sales
- Partner with Inside Sales to ensure they have guidance and resources to translate MQAs and leads into pipeline for the business
- Regularly share pipeline performance reporting and insights with senior leadership along with actionable recommendations for improvement
- Participate in EMEA marketing budgeting and planning cycles
- Take responsibility for marketing performance in SEMEA, including but not limited to the following:
- Activate global campaigns and programmes for SEMEA region
- Build organic and earned advocacy at scale
- Generate local case studies
- Create local marketing intelligence and competitive insights
- Review and approve localised content across channels
- Create and manage social communities, advocacy groups and influencer programmes
- Manage agency partners and optimise performance
- Serve as ambassador of first impressions, speaking at public events and engaging in targeted industry groups / events / communities
- Reporting and ongoing analysis of regional marketing performance
- Collaborate with other Regional Marketing Managers, leveraging each other’s best practices to maximise EMEA Marketing team’s performance
- Support sales pitches when required
Our take
Seismic is a sales enablement software used by 100s of large companies to help them improve sales and marketing efforts.
Sales enablement — that is, resources that help teams close deals more effectively — is a market that's growing strongly, as companies look to improve the productivity of their teams by using data. Seismic leverages machine learning to automate key parts of the sales and marketing cycle and to personalize documents for individual sales reps.
With substantial rounds of funding behind it, Seismic has been living up to its name by being announced as a Global Leader in its sector in late 2022 by Forrester Research. With a number of acquisitions that complement its services, Seismic has been savvy in its navigation of a prolonged period of growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Aug 2021
$170m
SERIES G
Sep 2020
$92m
SERIES F
Total funding: $446.5m
Company benefits
- Generous paid vacation, sick leave, and holiday benefits, including an end-of-year company shutdown
- Paid parental leave
- Flexible work schedule
- Seismic Cares employee volunteer program
- #OneSeismic culture that celebrates wins, encourages autonomy, ownership, and transparency
Company HQ
Carmel Valley, San Diego, CA
Leadership
Doug Winter
(CEO)Also co-founded Objectiva Software Solutions. Previously served as Chief Operations Officer at EMC Document Sciences.
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