Senior Product Manager, Affinity
CRM
$159.6-231k
Relationship intelligence company
Be an early applicant
Relationship intelligence company
201-500 employees
Be an early applicant
$159.6-231k
201-500 employees
Company mission
To create a world where anyone can cultivate and fully harness their network to succeed, by building a new kind of infrastructure to power all relationship-driven industries and applications.
Role
Who you are
- Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles
- 4+ years of product management experience at a SaaS company (enterprise software experience a plus)
- Experience working with engineering and design teams end-to-end to drive business impact
- Experience working on complex products to create simple, easy to understand solutions
- Experience managing complex product modernizations or platform migrations, maintaining user continuity while driving architectural evolution
- Strong communication skills that foster cross-team collaboration and ensure alignment on key outcomes and objectives
- Deep understanding and empathy for users
- A proven track record of design thinking and ruthless prioritization
- A proven track record of solving complex user problems to drive a measurable outcome
- Experience thinking about how AI can improve product workflows, reduce friction, or unlock new user behaviors, whether through prior AI feature ownership, close collaboration with AI/ML teams, or strong intuition for where AI creates genuine value vs. noise
- A passion for Affinity and the problems we are solving
What the job involves
- As a Senior Product Manager, you'll be part of a talented team of PMs owning product definition, development, and strategy for the CRM product, Affinity's core and most highly-used product
- You'll define the product roadmap for your area of ownership and collaborate with cross-functional teams throughout the product development lifecycle, conducting user research, leading teams through design and engineering sprints, defining and studying analytics, and shipping Affinity's next great idea
- In this role, you'll own a wide, business-critical set of capabilities at the heart of Affinity's CRM, the tools that dealmakers use every day to source, track, and close their most important deals
- You'll be accountable for a large, mature surface area while driving what may be the most exciting AI opportunity in the product: building on Affinity's foundation as a self-building CRM to deliver the kind of ambient, AI-driven intelligence that dealmakers are increasingly expecting
- The role demands flexibility, tailoring solutions across multiple personas and markets as Affinity continues to expand
- This is a high-impact, high-complexity ownership area at the center of Affinity's CRM experience
- Foster a deep understanding of our core markets and customer needs through research, data analysis, and engagement with sales, marketing, customer success and direct customer interactions
- Lead deep dives into user needs and product analytics to collaborate on and define Affinity's CRM product roadmap
- Develop product strategy for your ownership area, including business cases, high level use cases, technical requirements, and potential revenue and ROI
- Champion your positions as a strategic leader
- Drive research and definition to translate product strategy into detailed requirements for prototyping and development
- Partner closely with design and engineering to lead discovery, definition, design and delivery plans, maintain the backlog and drive the roadmap
- Collaborate closely with engineering, design, marketing, customer success and sales teams on the development, QA and release of new features
- Analyze customer feedback and new product ideas
- Identify and define opportunities where AI can meaningfully improve core CRM workflows, from automation intelligence to AI-assisted data management, and collaborate with Affinity's dedicated AI teams to bring those ideas to life
- Contribute to a product team culture of craft and continuous growth, including an enthusiasm for how AI is changing the way great PMs think, work, and build
Our take
Up to 90% of company profiles in traditional customer relationship management systems (CRMs) are incomplete or out-of-date, causing missed sales opportunities and wasted time. Affinity exists to change this state of affairs, using AI to analyse a company's communications and interactions to provide the most accurate profile possible, powering sales and excellent customer relationships.
While other modern CRMs exist, few of them are able to automate data input on the scale of Affinity, which has processed around 20 trillion emails and hundreds of thousands of calendar events to date. It also focuses on industries that are underserved in the CRM sector, including investment banking and real estate. This has grown it a client base of more than 3,000 customers including major enterprises such as Bain Capital Ventures, Nike and Twilio.
Affinity is focusing on expanding its sales, marketing, and engineering teams to grow its customer base and develop new products. As companies look to both improve the performance of their sales teams and reduce costs in manual data entry, Affinity's product is likely to remain extremely popular.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
93% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2021
$80m
SERIES C
Feb 2019
$26.5m
SERIES B
Total funding: $122.6m
Company benefits
- Grocery allowance
- Wellness allowance
- Retirement options
- Flexible PTO
- Education budget
- Health insurance
Company HQ
Financial District, San Francisco, CA
Leadership
Ken Fine
(CEO)Ken joined Affinity in 2024 as CEO. Prior to this, he spent nearly 5 years at Heap as President, COO, and CEO. He also served as the CEO fo Symphony Commerce.
Rebecca Campbell
(CTO)Prior to joining Affinity in 2025, Rebecca worked at Mural as a SVP of Engineering. She also co-founded Caregiven where she served as the CTO of nearly 3 years.
Lindsay Bayuk
(CMO)Prior to joining Affinity in 2025, Lindsay was the CMO of Fullstory. She also spent nearly 7 years at Pluralsight, joining as the VP of Product Marketing before becoming the VP of Portfolio Marketing and then CMO.
Adam Goldman
(CFO)Prior to joining Affinity in 2024, Adam was an SVP and CM of Codecademy at Skillsoft. He also served as the CFO for Codecademy for nearly 2 years
Andy Bryson
(CPO)Andy has been at Affinity since 2019, joining the team as a VP of Product before becoming SVP in 2021 and CPO in 2023.
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