Senior Product Marketing Manager, Forter
$145-175k
+ Bonus + Equity
More information about location
Fraud prevention platform
Posted today
Fraud prevention platform
501-1000 employees
Posted today
$145-175k
+ Bonus + Equity
More information about location
501-1000 employees
Company mission
To build trust in e-commerce by eliminating fraud for online merchants and marketplaces.
Role
Who you are
- Proven Track Record: 4+ years of experience in product marketing within B2B SaaS, enterprise software, or analytics — experience targeting retail and commerce organizations is a plus. You have a knack for managing multiple high-priority projects in a fast-paced environment
- Storytelling Chops: You have deep empathy for customers and are able to adapt how you communicate to best reach and engage your audience— both technical and non-technical
- AI Prowess: You know how to leverage AI tools to drive efficiency and scale your impact without sacrificing quality, and you bring this mindset to everything you do
- Communication Skills: A proven ability to build strong relationships across a diverse set of global stakeholders
- Growth Mindset: A self-starter who can build programs from scratch, with a positive attitude and a willingness to get the job done
- Curiosity: You are genuinely interested in customers and technology - and want to learn more about both. You learn the details of how our products work, the daily challenges customers have, and dive deep to become an expert
What the job involves
- We’re looking for a Senior Product Marketing Manager to join our Market Strategy team and help shape how we position and bring our platform to market. In this strategic, cross-functional role, you’ll partner closely with Product, Sales, Marketing, and Customer Success to drive differentiated messaging, lead go-to-market initiatives, and support growth across the business
- Define the Story: Turn our approach to fraud and payments into simple, powerful messaging that resonates across the full buyer journey and different personas
- Grow the Business: Define go-to-market strategies and partner with marketing, sales, and success teams to improve win rates
- Lead Product Launches: Collaborate with Product Management and other teams to define launch plans, build our strategy, ensure clear communication, and reinforce Forter as the market innovator
- Be a Partner to Field: Work closely with Sales, Customer Success, and Solutions Consulting to support live deals and gather real-world feedback. You will translate field insights into actionable recommendations that help shape our product roadmap
- Run the Win/Loss Program: Own the analysis of why we win or lose deals. You will partner with our win/loss vendor to interview prospects and share those lessons across the company to improve our win rate
- Know the Market: Become the expert on our competitors and customers, translating market trends into actionable insights that keep us ahead
Our take
Forter provides new generation fraud prevention to meet the challenges faced by modern enterprise e-commerce. The system eliminates the need for rules, scores or manual reviews, making fraud prevention friction-free.
The result is fraud prevention that is invisible to buyers and empowers merchants with increased approvals, smoother checkout and the near elimination of false positives - meaning more sales and happier customers.
Behind the scenes, Forter’s machine learning technology combines advanced cyber intelligence with behavioural and identity analysis to create a multi-layered fraud detection mechanism.
The company had previously announced IPO plans; however, it has yet to move forward with this venture. Since its $300M investment round in 2021, the company has made several acquisitions, strengthening its fraud prevention solution stack.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2021
$300m
SERIES F
Nov 2020
$125m
SERIES E
Total funding: $528m
Company benefits
- Vision & Dental Benefits
- Fitness Subsidies
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Midtown East, New York, NY
Leadership
Liron Damri
(Co-Founder & President)Previously worked for 5 years at Paypal, holding various positions such as Head of Americas Analytics, Business Analytics (ARS) and Strategy and Business Development, LATAM. He served as Forter's COO until 2017
Michael Reitblat
(Co-Founder & CEO)Previously VP Product and Board Member at Pango Parking for 4 years and Military Intelligence Officer at Israeli Intelligence Corps - Cyber Command for 3 years
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