Brand Manager, Lick
+ EQuity
2+ days a week in office
Designer wall paint & wallpaper
Be an early applicant
Designer wall paint & wallpaper
21-100 employees
Be an early applicant
+ EQuity
2+ days a week in office
21-100 employees
Company mission
Lick's mission is to be the definitive community-powered brand that builds decorating confidence by inspiring and supporting all decorators with their projects.
Role
Who you are
- Proven experience in delivering 360 brand campaigns for a B2C brand(s)
- Experience in project management from ideation to execution and delivery of campaign wrap-up reports
- Clear understanding of brand performance metrics and KPIs and experience in delivering on these across campaigns with tangible results
- Managing multiple projects and campaigns with the ability to thrive in a fast-paced environment
- Experience in managing a brand press office inbox or working alongside a PR agency
- Event organisation and management
- Non-essential: Copywriting for brand channels across digital and printed POS
- Non-essential: Production management for photoshoots and/or brand content
- A creative mindset with a strong interest in home decor
- Ability to use data to inform decision-making and improvements
- Strong organisational skills
- Strong communication and relationship-building skills that can be applied both within a team and when talking to creators and agents
- An experimental side with the confidence to bring ideas to the table and execute them
- Excitement to be hands-on when it comes to community management
What the job involves
- We’re looking for a driven Brand Manager with at least 2 years experience in a similar role, to join us on our exciting journey of building our brand and connecting with new and existing customers through best-in-class brand campaigns, co-branded partnerships and retail partner activations
- Reporting to the Head of Brand, you will play an integral part of delivering multiple brand campaigns, from partnerships to new product launches, combining hands-on execution across all brand activity with strategic thinking to ensure they are delivered with impact, on time and within budget
- This is a very exciting time to join Lick and the brand team, so if you want to work across industry-challenging, best-in-class brand campaigns, please apply
- Executing the brand strategy and working cross functionally to deliver channel plans across multiple brand campaigns including brand partnerships, seasonal campaigns, promotions, brand events and content activations
- Ensuring campaigns are delivered on time and within budget and that key stakeholder comms and approvals are managed throughout
- Implementing and influencing best-in-class brand campaigns, driving new ideas that push boundaries and feel distinctively Lick
- Leading as a brand ambassador across any/all channels with your finger on the pulse of marketing trends, technology innovations and tastemakers that you use to drive change and impact across the brand
- Working closely with our in-house creative team across day-to-day requests and campaign briefs to ensure that content is fit for channels
- Managing and being a trusted go-to from Lick team for external agencies and external stakeholders and support with our partner comms across brand activations and activities
- Collaborating cross functionally, including with creative, growth, trade marketing and ecommerce leads, to bring campaigns to life and ensure we launch cohesive and consistent, fully integrated plans across relevant marketing channels and adhere to processes for kick-off sessions, follow ups and wrap-up reports
- Managing critical paths, status documents and campaign documents ensures that they are kept up to date and that we have clear actions across channels that match our campaign objectives while ensuring the Head of Brand is kept up to date on day-to-day management of campaigns
- Monitoring the performance of brand campaigns from tease to sustain, ensuring we have a full suite of signed off assets and channel plans that deliver on the campaign objectives
- Overseeing the press office inbox and always on press activity alongside our PR agency
- Managing outreach for new brand partners and proactively suggesting new brand opportunities, partnerships and brand building moments, showcasing why they’re fit for Lick and what brand objective drive
- Coordinate and implement IRL brand activations from press events to designer meet-ups working closely across the team, including with the Senior Trade Manager and Social and Creator Executive, to organise and bring these to life
- Supporting the production of brand content shoots from booking locations, organising props and products, communicating with agencies and working closely with the Head of Creative to deliver briefs
- Be a brand guardian across the business ensuring that tone of voice and brand guidelines are adhered to and that the brand is correctly represented at every touch point
Salary benchmarks
Our take
Since launching in 2020, it has been Lick's mission to transform the sector, meeting modern consumers’ demands, with today’s shoppers actively favouring brands developing sustainable products. The decorating market for the most part is still unsustainable; from the tools and products to how they are created and the packaging they arrive in, Lick is leading the way in innovation.
The LickPro Tools range has been built with sustainability and durability in mind. From rollers and brushes to dust sheets, paint trays and kettles, all materials are recycled, recyclable and reusable, encouraging users to hold on to their tools for future projects.
Lick offers home delivery of supplies, paints and wallpapers, aided by video consultations with colour specialists. It has a carefully curated collection of durable and pigment-rich paint colours and wallpaper designs. The company is tapping into the global paint & wallpaper market, which is worth ~$93bn a year and growing, by tackling a small online market with only 4% of people previously buying paint online.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2025
$5.9m
EARLY VC
Jun 2021
$22m
SERIES A
Total funding: $33m
Company benefits
- Birthday off
- Budget for Lick products
- Relaxed work from home policy
- 26 days holiday (excl. bank holidays)
- Work from home opportunities
Company HQ
Brixton, London, UK
Leadership
Lucas London
(CEO)Previously VP International Growth at Airtasker and Commercial Lead at Yubl.
Sam Bradley
(Ops Director)Also founder of Rol Modol - bicycle and lifestyle brand for her. Most recently worked at Airtasker and Feast It.
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