Marketing Automation Specialist, People.ai
$60-75k
OTE
May be eligible for commissions or bonus programs (target included in OTE) and equity
Ai revenue platform for sales teams
Job no longer available
Ai revenue platform for sales teams
201-500 employees
Job no longer available
$60-75k
OTE
May be eligible for commissions or bonus programs (target included in OTE) and equity
201-500 employees
Company mission
To give revenue leaders more than raw data - give them the answers they need to take action.
Role
Who you are
- Proficiency in tools such as Marketo and Webflow
- Marketo Certified Expert is a major plus
- Understanding of key B2B marketing program metrics and marketing funnel
- Understanding of GDPR, CCPA, and CAN-Spam compliance
- 2-3 years of email marketing/marketing automation experience
- Ability to build relationships and work with global teams
- Project management skills with the ability to multitask and prioritize
- Ability to analyze data and communicate results and findings
- Ability to quickly learn and troubleshoot complex technology
- Ability to work independently and effectively within a team
What the job involves
- As the Marketing Automation Specialist at People.ai, your role is to enhance our marketing automation capabilities, drive the effectiveness of our owned channels, and improve lead qualification through the strategic execution of Marketo programs
- You will be the cornerstone of our marketing automation and campaign efforts, ensuring the seamless operation and optimization of our digital marketing initiatives
- Own the execution of Marketo programs to improve owned channels, resulting in better-qualified leads
- Set the stage for best-in-class marketing automation programs, including landing page optimization, form implementation, Email A/B testing, and overall program Q/A
- Regularly analyze and report on programs and email sends in Marketo, providing insights to program managers and stakeholders
- Work with program managers to activate programs and email campaigns across Marketo / Webflow including: setup, testing, and execution of marketing emails, landing pages, forms, lead lists, and flows for various demand generation programs
- Manage a central email tracker and report the schedule of outbound communications globally on a weekly basis
- Communicate metrics on campaign performance to program managers and stakeholders regularly to assist with optimization
- Collaborate with the global digital team to implement and optimize form strategy on the website
- Stay up to date with Marketo best practices and become the “center of excellence” for all digital marketing assets and programs by providing technical and application support to other marketing personnel
- Continuously test, measure, and optimize messaging, assets, programs, segments, and tactics
- Assist with data management tasks designed to increase program, tactic, and reporting effectiveness
- Participate in brainstorming and implementing new programs, tactics, and processes
Our take
People.ai has built a platform that helps sales teams make the most of the data they generate daily, offering valuable guidance to help source and close more deals. By using AI, it analyzes business activities like emails, meetings, and contacts, providing actionable insights to sales, marketing, and operations teams.
In a strategic move, People.ai acquired Hero Research, a Salesforce productivity app. This has allowed the company to launch a new integration with Salesforce, giving sales teams the flexibility to manage their pipeline, territories, and activities in a more optimal way.
Alongside this, companies like Zoom, Slack, Verizon Connect, and Okta already rely on People.ai to boost marketing ROI and drive revenue growth. Moving forward, the company plans to continue building partnerships with new channels, such as system integrators, targeting larger enterprises to scale its impact.
Freddie
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Aug 2021
$100m
SERIES D
Feb 2021
$7.1m
LATE VC
Total funding: $205.4m
Company benefits
- Company Equity: We offer compensation packages that allow you to share in our long-term success.
- Flexible Work: We are a remote-first company. Work from home or join us at our San Francisco-based HQ.
- Home Office Perks: We offer a monthly phone and Internet allowance, as well as office setup reimbursement for new hires.
- Flexible PTO: Batteries, even proverbial ones, need to be recharged. Take the time you need when you need it.
- Company-wide Holidays: We schedule holidays for everyone to be offline at once to unplug and recharge.
- Inclusive Parental Leave: For birthing and non-birthing parents, plus adoption and foster leave.
- Healthcare Packages: We offer medical, dental, and vision plans, plus HSA, FSA, and dependent care.
- Insurance Coverage: Employer-paid life insurance, AD&D, long-term disability, and short-term disability coverage.
- 401(k) Retirement Savings Plan: Save for your retirement on a pre-tax and/or post-tax basis.
Company HQ
Financial District, San Francisco, CA
Leadership
Jason Ambrose
(CEO)Jason joined People.ai in 2025 as an SVP of Marketing & Strategy, after 3 months in the role, he was promoted to CEO. Previously, he was an Independent Consultant, a Managing Director at Motive Partners, and an SVP of Strategy & Partnerships at Unqork.
Natalie Wolf
(CCO)Prior to joining People.ai in 2024, Natalie was an Advisor at Innovius Capital, a VP of Customer Success at TigerConnect, a Consultant of Global Customer Strategy & Operations at FourKites and VP of North America Customer Value at Celonis.
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