Senior Manager of Acquisition, Magic Spoon
$130-160k
+ Equity + Bonus eligibility
More information about location
Healthy and tasty cereal for adults
Open for applications
Healthy and tasty cereal for adults
21-100 employees
Open for applications
$130-160k
+ Equity + Bonus eligibility
More information about location
21-100 employees
Company mission
To provide fun and delicious childlike cereal for grownups.
Role
Who you are
- The ideal candidate is a sharp paid social operator with a strong performance marketing foundation, a proven track record scaling acquisition programs, and a keen eye on the broader acquisition ecosystem, balancing creative strategy, testing, media efficiency, and smart budget trade-offs to drive incremental growth across channels
- 6+ years in paid media, paid acquisition, or growth marketing, with direct channel ownership and budget accountability
- Deep hands-on experience driving paid social acquisition (Meta, TikTok) for a CPG and DTC brand
- Experience at a CPG or DTC brand with omnichannel distribution preferred
- Operational fluency across performance and growth marketing channels, with familiarity in areas such as podcast, influencer, and YouTube/OLV
- Strong opinions on creative for performance - comfortable writing briefs, giving feedback, and partnering with Creative on production
- Exceptional project management, communication, and stakeholder skills
- Amazon or TikTok Shop experience a plus but not required
- Experience with measurement methodologies - MMM/MMT, lift, attribution, survey - is a bonus
- A passion for food, CPG, and the fast-evolving acquisition landscape
- Benefits
What the job involves
- We’re looking for a strategic, performance-minded Senior Manager of Acquisition to lead Magic Spoon’s paid demand engine across DTC
- This is a critical growth role focused on driving efficient customer acquisition and scaling our core acquisition channels across Meta, YouTube, podcasts, influencer, and emerging platforms, while also providing strategic oversight for Amazon and TikTok Shop in partnership with external agencies
- This role will be reporting to the Sr. Director, Omni-channel Growth Marketing
- DTC Paid Social
- Own paid social acquisition end-to-end - Meta, TikTok, and emerging platforms - as Magic Spoon's primary DTC new-customer engine
- Direct agency and consultant resources, keeping briefs, creative testing roadmaps, audience strategy, and pacing on track
- Partner with Creative and Brand to develop performance-led creative; build tight feedback loops between testing learnings and creative production
- Forecast and manage the paid social budget; own CAC, ROAS, contribution margin, and new-to-brand mix
- Own the paid social testing roadmap - formats, audiences, offers, landing pages - and codify learnings across the team
- Mid-Funnel Media (Podcast, Influencer, YouTube)
- Own management and execution of mid-funnel channels: podcast, influencer, and YouTube/OLV
- Manage external partners and onboard new ones where useful; build a creator and partnership roster that ladders to brand and growth goals
- Lead the measurement strategy across channels, leveraging internal MMT and MMM insights to build a strong testing roadmap, inform media planning and creative decisions, and drive incremental business impact across the broader acquisition ecosystem
- Top-of-funnel (CTV/linear, programmatic) support as it makes sense
- Marketplace Oversight (Amazon & TikTok Shop)
- Lead strategic oversight of the Amazon business, managing agency partners across media, PDP optimization, forecasting, promotions, and operational execution to drive profitable growth
- Oversee TikTok Shop in coordination with the Sr. Director and Brand team, managing agency partners, affiliate programs, creator partnerships, paid GMV ads, and cross-functional coordination with Ops to support execution and growth
- Coordinate marketplace planning with the broader acquisition mix; partner with Operations and Finance on marketplace forecasting and supply chain coordination
- Measurement, Forecasting & Cross-Functional
- Support the acquisition measurement approach - MMM, MMT, lift testing, survey - and translate complex results into clear decisions for the team
- Forecast and manage the cross-channel acquisition budget in partnership with Finance; surface trade-offs and ensure efficiency across channels
- Partner with Retention, Retail, and Brand on integrated campaigns, promo planning, and demand shaping
- Provide consolidated POVs and feedback across teams; ensure media learnings inform broader marketing and business strategy
Our take
Magic Spoon offers protein-based alternatives to popular cereal brands and has found early traction with its healthier cereals. It provides cereal flavors like Fruity, Cocoa, and Peanut Butter, but with better ingredients, zero added sugar, high protein, and low carbs, as well as gluten-free and keto-friendly options.
The cereal industry has been dominated by the same brand names since the 60s. Magic Spoon's different approach has chimed with Millennials, Gen-Z, and those looking for guilt-free comfort food. Strategic tie-ins with TikTok influencers and heavy spending on Facebook advertising allowed the new cereal brand to earn substantial profits.
With solid funding, Magic Spoon has expanded into brick-and-mortar stores, securing nearly 7,000 distribution deals by mid-2023. Competing in the massive breakfast cereal market alongside new challenges like OffLimits and Crispy Fantasy, as well as industry giants, Magic Spoon has the potential to become a household name if it can sustain its momentum.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$106.4m
SERIES B
Nov 2020
$9m
EARLY VC
Total funding: $126.5m
Company benefits
- 100% covered Health, Vision, Dental insurance
- Bonus eligibility
- 401(k)
- Generous parental leave
- Unlimited vacation
- Catered lunch in office
- Dog friendly office
- Unlimited cereal
Company HQ
Tribeca, New York, NY
Leadership
Gregory Sewitz
(Co-Founder)Previous Co-CEO of Exo, Science Editor for The College Hill Independent, and Contributing Writer for Men's Journal.
Gabi Lewis
(Co-Founder)Co-founder of EXO and Management Associate at Bridgewater Associates.
Salary benchmarks
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