Director of Demand Generation, SponsorUnited
Sports and entertainment intelligence platform
Be an early applicant
Sports and entertainment intelligence platform
201-500 employees
Be an early applicant
201-500 employees
Company mission
To simplify the increasingly complex sponsorship ecosystem.
Role
Who you are
- 8–10 years of experience in demand generation, digital marketing, or growth marketing, with at least 3 years in a leadership role
- Proven success managing and optimizing multi-channel campaigns and paid media spend
- Strong understanding of CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce)
- Experience building and managing dashboards in tools such as Salesforce, Looker, or Tableau
- Familiarity with SEO best practices and tools (e.g., SEMrush, Ahrefs)
- Deep experience with B2B marketing and ABM strategy
- Excellent communication and cross-functional collaboration skills
- Analytical, detail-oriented, and confident presenting to executive stakeholders
- Strong people management skills with the ability to lead and scale a high-performing team
What the job involves
- We’re looking for a strategic, data-driven Director of Demand Generation to build and scale a high-performing demand engine
- In this role, you will design and execute multi-channel programs that generate qualified pipelines, improve customer retention and expansion, and support overall revenue growth
- You will lead all paid and owned demand channels, drive website optimization and SEO efforts, manage CRM-driven lifecycle campaigns, and lead ABM initiatives in close partnership with Sales
- This is a highly collaborative, hands-on role that also requires strong people management skills to guide and grow a high-impact team
- 1. Channel Strategy & Paid Media Execution
- Own and optimize paid media programs across paid social, paid search, display, and programmatic to drive pipeline and revenue
- Manage paid budgets with an ROI-first mindset, continuously improving CAC and LTV metrics
- Partner with content and creative teams to develop high-performing ad creative and landing pages tailored to personas and funnel stages
- 2. Website Design & SEO
- Lead the roadmap for the corporate website as a primary demand engine, ensuring world-class UX, clear messaging, and strong conversion paths
- Oversee technical and content SEO strategies to improve organic search visibility, rankings, and traffic quality
- Analyze site performance and user behavior to identify opportunities for conversion rate optimization (CRO)
- 3. CRM: Retention & Expansion
- Own the strategy and execution of lifecycle marketing campaigns within the CRM (e.g., HubSpot, Salesforce, Marketo)
- Partner with Customer Success and Product Marketing to increase customer engagement, reduce churn, and drive upsell/cross-sell opportunities
- Monitor customer health scores and segmentation to deploy targeted email and in-app campaigns
- 4. Performance Management
- Set quarterly and annual lead and pipeline targets in partnership with Sales and RevOps
- Build and maintain dashboards to track KPIs across channels (e.g., MQLs, CPL, pipeline, ROI, CAC)
- Report regularly on program performance to executive leadership and make data-driven recommendations
- 5. Account-Based Marketing (ABM)
- Collaborate with Sales to develop and execute ABM programs targeting strategic accounts across channels (ads, email, events, content syndication)
- Personalize experiences for key accounts throughout the buyer’s journey using tools like 6sense, Demandbase, or Mutiny
- Align Marketing and Sales on ABM goals, target account lists, and performance reporting
Our take
SponsorUnited is a sports and entertainment intelligence platform that initially provided analytics data on the sponsorship data. Now, it enables brands and agencies to intelligently partner by connecting the partnership ecosystem, as a whole, through its comprehensive data.
Indeed, sponsorship is a multibillion-dollar industry yet there is a dearth of data on, say, historical performance trends that can inform and enable new, more effective sponsorships. The company is well equipped with data that includes tens of millions of images and assets, and that tracks hundreds of thousands of deals, brands and properties.
SponsorUnited serves over 250,000 brands, including some Fortune 500 firms. The company has invested its capital into developing its technology to meet demand for increased intelligence in the marketing industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2022
$35m
SERIES A
Mar 2021
$2m
CONVERTIBLE
Total funding: $39.6m
Company HQ
Turn Of River-Newfield, Stamford, CT
Leadership
Bob Lynch
(CEO)Previously acted as Senior Vice President of Global Partnerships for BSE Global and as Vice President of Corporate Partnerships & Integrated Media for Miami Dolphins & Sun Life Stadium.
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