Manager of Strategic Events Analytics, Salesforce

• Bachelor’s degree or equivalent practical experience in analytics, business, economics, marketing, or a related field
• 6–8+ years of experience in analytics, strategy, or operations roles with increasing scope and ownership
• Advanced proficiency in SQL, including complex joins, transformations, and performance optimization
• Strong proficiency in Tableau and Excel / Google Sheets
• Demonstrated ability to translate ambiguous business needs into durable metrics, dashboards, and decision-ready insights
• Experience leveraging AI-enabled tools or techniques to improve analytical efficiency, insight generation, documentation, or reporting workflows
• Strong analytical thinking, attention to detail, and problem-solving skills
• Excellent written and verbal communication skills, including experience presenting insights to senior and executive stakeholders
• Ability to operate independently and influence outcomes in a fast-paced, ambiguous environment

Desirable

• Salesforce is the world’s leading CRM, helping companies connect with customers in a whole new way
• Marketing powers Salesforce’s growth by turning digital and in-person engagements into high-quality leads, opportunities, and revenue
• The Strategic Events Strategy & Operations team serves as the central operating and decision-support function for Salesforce’s global Strategic Events portfolio
• The team partners closely with event leadership, Marketing Analytics, Demand Generation, Marketing Operations, and Finance to help the organization plan, operate, measure, and optimize in-person, virtual, and third-party programs
• The CoE is responsible for building clear operating frameworks, consistent metrics, and scalable processes that enable informed decision-making across planning, execution, and performance evaluation
• A significant portion of the team’s work is dedicated to analytics and measurement, with a focus on creating a reliable, consistent view of event performance, audience impact, and business outcomes
• We prioritize self-service, standardization, and enablement, defining core KPIs, developing scalable dashboards, and establishing reporting standards that create a single source of truth for Strategic Events
• In parallel, the team supports broader strategy and operational work, including portfolio analysis, investment tradeoffs, and cross-functional alignment, to move the organization away from ad-hoc reporting toward durable, data- informed ways of working
• Analytics and reporting to evaluate performance, audience impact, and ROI across Strategic Events
• The development of scalable reporting frameworks that incorporate new programs, audiences, and data sources
• Portfolio-level analysis to inform investment decisions, audience strategy, and program optimization
• We’re seeking a highly analytical and technically strong Strategic Events Analytics Manager to lead measurement, reporting, and insight generation across Salesforce’s global Strategic Events portfolio
• This role sits at the intersection of data, business strategy, and executive decision-making and is ideal for someone who brings deep hands-on analytics expertise (SQL, Excel, Tableau; Python a plus), strong business judgment, and a passion for building scalable, enablement-focused analytics that drive decisions
• As a Level 7 individual contributor, this role brings a strong point of view on how analytics should be applied across Strategic Events and helps guide the vision and direction of measurement and reporting
• The Analytics Manager influences the evolution of measurement frameworks and reporting standards, delivers portfolio-level insights, and serves as a senior analytical partner to Strategic Events leadership and cross-functional teams—scaling impact through influence rather than direct people management
• Lead analytics partnership with Strategic Events stakeholders to define business questions, success metrics, and decision frameworks that inform planning, execution, and investment decisions
• Own end-to-end analytics and reporting across Strategic Events, including proprietary events, executive programs, and third-party activations
• Analyze large, complex datasets to surface strategic insights, risks, and opportunities related to performance, audience engagement, pipeline impact, and ROI
• Define, evolve, and socialize KPIs, success metrics, and diagnostic views, iterating on dashboards and reporting as organizational priorities change
• Design, build, and maintain Tableau dashboards and self-service reporting that are scalable, trusted, and decision-ready. Write and maintain complex SQL queries to extract, transform, and analyze data across multiple platforms
• Use Google Sheets for advanced analysis and modeling; leverage Python where applicable for deeper analysis, automation, or workflow optimization
• Translate analytical findings into clear, executive-ready insights and recommendations, influencing decisions at the senior leader level
• Partner closely with Marketing Analytics, Marketing Operations, and Demand Generation to ensure data quality, consistent tracking, and alignment on reporting standards
• Establish and reinforce analytics best practices, documentation, and standards, reducing ad-hoc reporting and improving scalability across the organization
• Leverage AI-enabled tools and techniques to accelerate analysis, improve insight generation, support dashboard iteration, and enhance documentation and reporting workflows
• Provide informal technical leadership and mentorship to other analysts through guidance, peer review, and knowledge sharing