Senior SEO Manager, VSCO

• 5+ years of experience working in SEO, and a demonstrable understanding of SEO best practices
• Excellent writer and communicator with a team-oriented outlook
• Strong background with keyword research
• Experience expanding the value, relevance and intent of keywords as they relate to respective campaigns
• Familiarity with Google Analytics and Search Console, and an understanding of how to use this data to improve search visibility and user experience
• Expert at Excel or Google sheets, Google Data Studio, SEMrush, Ahrefs, MOZ or analogous keyword research tools, as well as social listening tools (buzzsumo, etc.) and crawling tools (Screaming frog etc.)
• Strong technical SEO foundation, and understanding, of how code can impact organic visibility

Desirable

• We are looking for an experienced SEO Manager who will be responsible for planning, implementing and managing VSCO's overall SEO strategy
• With the launch of our new VSCO Studio on the web, our online presence is becoming increasingly more important to the success of our business, and this position will play a huge role in driving our overall growth
• You will be working on enhancing the health of our website via keyword research and content optimization
• Key success metrics for this role include keyword rankings, organic traffic, site engagement, CTR, bounce rate, returning visitors, and domain authority
• You will identify growth opportunities, both in our existing content as well as in new categories. Your recommendations will drive growth and engagement in search and subscriber-based inbound channels
• You’ll create comprehensive content strategies aided by but not solely reliant on generative AI tools, and work closely with the editorial (production) team to execute. You are scrappy and willing and able to execute content updates autonomously as needed
• You’ll utilize competitive and content gap analysis to identify effective strategies and opportunities for new growth. You’ll oversee outline creation for long-form content with SEO best practices at the core of all recommendations
• Perform category audits, competitive analyses and site audits to advise on when to create new content vs updating/consolidating older content with established rank. You’ll own and closely monitor performance metrics to understand what’s working
• Proactively identify technical SEO opportunities (i.e. article template improvements, internal link/content ecosystem improvements, crawl issues) and contribute to product & SEO AB testing backlogs
• Work alongside the business intelligence team to manage and influence reporting dashboards. Monitor traffic, understand impact of optimizations as well as external changes (algorithm updates, SERP changes, etc)
• Stay abreast of relevant product roadmaps and ensure upcoming launches are SEO friendly
• Evangelize SEO best practices and share SEO progress with relevant teams/stakeholders as needed
• Regularly engage with the SEO team, as well as the broader SEO community, to discuss new tactics, monitor for trends, identify algorithm updates, etc