Paid Media Manager, Crunchbase
B2B & B2C
$110.5-130k
+ Equity
More information about location
Database of innovative companies
Job no longer available
Database of innovative companies
201-500 employees
Job no longer available
$110.5-130k
+ Equity
More information about location
201-500 employees
Company mission
To give anyone the tools to find out about innovative companies, from startups to global brands, and the people behind them.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field preferred; or equivalent experience
- 3+ years of experience planning and executing paid media campaigns, with a strong track record in managing and optimizing campaigns across search, social, and display
- SaaS and/or startup experience is highly desirable
- Skilled in designing and executing experiments to drive growth
- Proven ability to meet performance metrics such as CPA, ROAS, and LTV
- Proficient with Google Suite, strong Excel skills, and proficiency in SQL
- Experience with scripts, Google Tag Manager & GA4 preferred
- Excellent verbal and written communication skills
- Excellent interpersonal and collaboration skills
- Ability to function well in a high-paced environment
What the job involves
- As a Paid Media Manager at Crunchbase, you will lead our Paid Social campaigns, focusing on both performance marketing and top-of-funnel awareness in collaboration with our Brand Marketing team
- This role will scale our efforts while driving positive growth by working closely with cross-functional partners
- Campaign Management: Oversee the entire ad creation process, from creative brainstorming and audience targeting to agency direction and campaign launch
- Budget & Performance Metrics: Monitor spend and performance to ensure ROAS goals are met and leads convert efficiently throughout the customer journey
- Experimentation: Collaborate with Product, Engineering, and Analytics teams to design and execute tests that attract the right customers and boost revenue
- Attribution: Work closely with Analytics to ensure paid media attribution aligns with best practices and accurately captures all ad-sourced conversions
- Strategic Thinking: Develop creative solutions, act quickly, and confidently present to internal stakeholders to inform decisions and prioritize resources.Reporting and Communication: Report on paid media progress and ensure clear and effective communication of paid media insights, challenges, and successes
Our take
Crunchbase is a platform that's designed for finding business information about public and private companies. This includes funding information, recent investments, leaders or founders, industry trends, and M&A news.
In addition to earning money via advertising, Crunchbase sells a range of products on a monthly basis, such as Crunchbase Pro and Crunchbase Enterprise, which allow users to run advanced searches of their database. Though it has competitors such as Owler, DealRoom and PitchBook, Crunchbase differentiates itself by covering a wider breadth of companies and having additional info on tech stacks and web traffic.
Crunchbase data is crowd-sourced, which means that people and companies enter data on themselves and others. This means that company info that is not widely available can be missed or added late, but despite these shortcomings, Crunchbase remains a premier spot for company information. Its 2022 round of funding is being used to grow its team as well as continue planned improvements, including the addition of enhanced machine learning-powered suggestions to the site.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2022
$50m
SERIES D
Oct 2019
$30m
SERIES C
Total funding: $106.5m
Company benefits
- Medical, vision, and dental coverage
- 401k and roth plans
- 14 weeks fully-paid parental leave
- Free One Medical membership
- Mental health days to recharge
- No meeting day every Thursday
- Flexible vacation policy
- Generous wellness reimbursement plan
- $1k allowance to build your home office
- Monthly internet stipend
- Monthly stipend for coffee or a quick bite with colleagues
- Annual carbon offset coverage
- Volunteering time off (VTO)
- $3k learning and development stipend ($1k eligible for student loan repayment)
- Matching charity contributions
Leadership
Michael Arrington
(Founder)Studied at UCB and Stanford law before practicing at O'Melveny Myers and Wilson Sonsini Goodrich & Rosati. Founded Crunchbase in July 2007 before going on to found and lead TechCrunch to a successful exit with AOL. Most recently co-founded CrunchFund.
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