Digital Marketing Strategist, Xapien

• B2B SaaS Marketing Strategy – Proven ability to analyse data and apply strategic thinking in a high-growth SaaS environment
• Paid Media (Google & LinkedIn) – Expert in designing, executing, and optimising paid campaigns
• HubSpot reporting & automation – Strong knowledge of HubSpot’s reporting functionality and basic automation workflows
• Keyword strategies & SEO – Skilled in developing keyword strategies across paid and organic digital marketing channels that align with the company’s acquisition goals
• Strong communication & collaboration skills – Ability to work cross-functionally with sales, content, and customer success teams

Desirable

• We are looking for an experienced Digital Marketing Strategist to bring high quality inbound sales opportunities into the pipeline, from digital marketing sources. Digital channels are a core growth engine for Xapien, responsible for 70% of our inbound sales pipeline. Our ambitious 2025 growth objectives require us to significantly increase inbound qualified opportunities while improving efficiency
• Previously, we worked with an external agency to manage our digital marketing strategy, but we’re now bringing this work in-house. This role is an exciting opportunity to build and scale our digital growth engine, driving high-quality inbound sales opportunities through data-driven paid media campaigns, conversion rate optimisation, and collaboration with our content lead on organic growth demand and lead generation
• You will report to the Head of Comms & Marketing and collaborate closely with the Marketing, Sales, and Customer Success teams to align marketing efforts with revenue goals
• Driving inbound sales opportunities ensuring a steady pipeline of high-quality leads
• End-to-end ownership of paid media campaigns, from strategy and setup to daily optimisation, reporting, and budget allocation
• Building & optimising paid landing pages and ad copy to maximize conversion rates
• Monitoring website performance (user journeys, SEO & site health), to optimise conversion rates and drive organic inbound leads, in collaboration with the Content Manager
• Managing HubSpot reporting dashboards, basic automation and marketing email flows to track campaign effectiveness, cost per qualified opportunity & ROI, and optimise lead follow up notifications and nurtures
• Aligning closely with the Sales team, ensuring digital marketing efforts support revenue objectives and lead follow-up processes are optimised
• Leveraging analytics tools to assess campaign performance and inform data-driven marketing decisions
• Optimising multi-channel campaigns, integrating paid media efforts with content, events, and product marketing initiatives