Content & Product Marketing Manager, Salesforce
$134.3-179.6k
World's leading CRM provider
Job no longer available
World's leading CRM provider
1001+ employees
Job no longer available
$134.3-179.6k
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- The ideal candidate will have a minimum of 7 years of experience in content and product marketing, with a proven track record of creating and managing high-quality content that creates awareness, drives engagement across our PE Operating Partners and portfolio company CxOs, generates leads, and supports overall marketing goals
- This role requires a strategic thinker with excellent writing skills, strong project management abilities, and deep knowledge of the B2B tech landscape
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred. A Master's degree is a plus
- Minimum of 7 years of experience in content and product marketing, preferably in the B2B tech industry
- Proven experience in creating and managing a wide range of content types
- Strong understanding of the B2B tech space and its unique content needs
- Excellent writing, editing, and proofreading skills
- Experience with analytics tools such as Google Analytics, or similar
- Strong project management skills with the ability to handle multiple projects simultaneously
- Excellent communication and collaboration skills
- Creative thinker with the ability to develop innovative content ideas
What the job involves
- We are seeking an experienced and dynamic Content & Product Marketing Manager to establish our Private Equity & VC Practice as a thought leader in the Private Equity & VC space by creating compelling and authoritative content that addresses industry and business challenges and trends
- This role will be reporting to the global Growth & Strategic Engagement Lead
- Product Enablement Strategy: Own product enablement strategy that effectively communicates the value prop to Private Equity firms and portfolio companies
- Private Equity & VC Practice narrative: Develop PE & VC Practice narrative and GTM messaging
- Relationship Manager (RM) Enablement: Develop, package, and deliver relevant RM enablement material, making it easy to understand our product offerings
- Content Strategy Development: Design and implement a comprehensive messaging and content marketing strategy aligned with business objectives of Salesforce and our practice, our target audience, and market trends
- Content Creation: Produce high-quality executive content including executive speaking engagements, thought leadership pieces, newsletter, customer's case studies, our website presence, social media & blog posts, Slack posts, playbooks, webinars, and video scripts that resonate with our Private Equity audience, theirs portfolio company CxOs and internal key stakeholders
- Content Management: Oversee the content calendar, ensuring timely delivery and publication of content across various channels (website, social media, email, Slack etc.)
- Content Adaptation: Adapt our Salesforce content & messaging to our target audience: Private Equity & VC
- SEO and Analytics: Optimize content for search engines (SEO) and utilize analytics tools to measure content performance, derive insights, and adjust strategies accordingly
- Team Collaboration: Collaborate across Salesforce teams, incl. Product Marketing, Content & Customer Marketing to gather insights and align content with product features, customer needs, and market demands
- Lead Generation: Develop content that supports lead generation and nurturing campaigns, in collaboration with the rest of the team
- Thought Leadership: Establish the company as a thought leader in the Private Equity & VC space by creating compelling and authoritative content that addresses industry and business challenges and trends
- Content Distribution: Manage and optimize content distribution strategies to maximize reach and engagement across various platforms. Ensure messaging alignment across all our channels
- Brand Voice: Maintain and evolve the Private Equity & VC practice brand voice and ensure consistency across all content
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
SoMa, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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