Influencer Marketing Manager, Wonder
Blue Apron
$134k
+ Equity
Extraordinary food that comes to you
Be an early applicant
Extraordinary food that comes to you
501-1000 employees
Be an early applicant
$134k
+ Equity
501-1000 employees
Company mission
To remake the relationship Americans have with food by revolutionising home dining.
Role
Who you are
- 3-5+ years of experience in influencer marketing, with a proven track record of managing influencer relationships and executing high-growth programs
- Expertise in social media platforms (Instagram, TikTok, YouTube, X, etc.) and influencer marketing tools (e.g., CreatorIQ, Grin, AspireIQ)
- Strong understanding of digital and paid social strategies, with a data-driven approach to decision-making
- Exceptional project management skills, with the ability to manage multiple campaigns simultaneously
- Strong communication and negotiation skills, with experience managing contracts and budgets
- Analytical mindset, with proficiency in tracking and reporting campaign performance metrics
- Passion for creator culture, social trends, and brand storytelling
What the job involves
- We are seeking a strategic, data-driven, and creative Influencer Marketing Manager to lead the development and execution of our in-house influencer marketing program
- This role is pivotal in driving brand awareness, customer acquisition, and engagement through innovative influencer campaigns
- Reporting to the Director of Paid Social & Influencer Marketing, the Influencer Marketing Manager will own the end-to-end management of influencer initiatives, from strategy development to performance analysis, while fostering strong relationships with creators and talent managers
- Define and execute a comprehensive influencer marketing strategy for evergreen, seasonal, and 360 campaigns, aligning with key business objectives and the omnichannel marketing calendar
- Identify opportunities to leverage influencers across micro to mid-tier levels to drive brand awareness, engagement, and conversions
- Stay ahead of emerging trends in influencer marketing, creator culture, and social platforms to incorporate innovative approaches into campaigns
- Build and maintain strong relationships with influencers, talent managers, and brand partners to foster long-term partnerships
- Develop, negotiate, and oversee contracts, deliverables, and budgets for influencer campaigns
- Lead content briefing, review processes, and quality checks to ensure alignment with brand guidelines and campaign goals
- Oversee whitelisting and paid amplification strategies to maximize the reach and impact of influencer-generated content
- Manage project timelines, budgets, and organizational documents such as workback schedules and content calendars
- Track, analyze, and report on campaign performance metrics (e.g., engagement, reach, conversions, ROI) to assess impact and inform future strategies
- Optimize influencer programs based on performance insights, ensuring continuous improvement and scalability
- Establish clear processes, rules, and KPIs for influencer programs, ensuring consistent measurement and reporting cadence
- Partner with internal teams (Social, Creative, Media, Analytics) and external vendors to align influencer marketing with overall brand and business objectives
- Manage and mentor junior team members, fostering their professional growth and supporting the execution of influencer campaigns
- Serve as the primary point of contact for external partners (e.g., agencies, influencer platforms) and ensure seamless coordination
Our take
Food delivered to your door often gets cold and soggy as it travels in a courier's bag from restaurant to home. Using Wonder, customers order food from a mobile app, which is cooked in a truck right outside your door. Their aim is to improve the standard of home-delivered food, both the quality of product – working with world renowned chefs – and the experience itself.
Wonder has received fair criticism surrounding poor environmental consideration, as each kitchen/van sits idle with the engine running whilst food is prepared. A study by the US Department of Energy found that banning the unnecessary idling of personal vehicles would be the same as taking 5 million vehicles off the roads.
In spite of this, Wonder has sustainability strategies involving food sourcing, reducing food waste, sustainable packaging, and, notably, an emissions-neutral fleet. Wonder has received enormous funding bringing it to a valuation of $3.5 billion, and the number of vans distributed across North America is expected to multiply exponentially.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Mar 2024
$700m
LATE VC
Nov 2023
$100m
LATE VC
Total funding: $1.6bn
Company benefits
- 401k with employer match
- Medical, dental, vision
- Health savings account with employer match
- 100% employer paid life insurance
- 2x pay if you work on holidays
- Learning and development opportunities to advance your career
- Wonder offers hourly employees stock options
Company values
- Mastery
- Courage
- Compassion
Company HQ
World Trade Center, New York, NY
Articles
Leadership
Marc Lore
(CEO & Founder)Has previously (co-)founded the following companies: Global Association of Risk Professionals, The Pit, Quidsi, Jet.com, Mojo, Wizard and City of Telosa.
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