Field & Channel Marketing Manager, inriver
Product information management (PIM) solutions
Job no longer available
Product information management (PIM) solutions
201-500 employees
Job no longer available
201-500 employees
Company mission
To empower businesses to succeed in an omnichannel world through innovative software, engaging connections, and continuous education.
Role
Who you are
- The ideal candidate will possess strong experience in B2B SaaS marketing, excellent strategic and execution skills, and the ability to adapt to a dynamic market environment
- 3-5 years of proven B2B Field and Channel Marketing experience in a global SaaS technology brand, with a working understanding of a channel partner ecosystem and successful, collaborative activities
- Demonstrated experience delivering top-line impact through field and channel marketing campaigns and activities
- You have proven success in managing field marketing programs and relationships with enterprise sales organizations and channel partners
- You possess strong project management, time management, and execution skills
- You embody strong organizational skills, with the ability to anticipate the needs of the market
- You have the ability to maintain an optimistic, approachable, and self-starter attitude
- You're skilled at managing a budget, optimizing investments, and reporting on results to stakeholders
- You possess a strong desire to execute, drive impact, and demonstrate urgency with projects big and small
- You have exceptional communication skills and are comfortable working in remote/hybrid organizations
What the job involves
- We are seeking a results-driven marketer with a growth mindset to join our dynamic marketing team as EMEA Field & Global Channel Marketing Manager
- The Field and Channel Marketing Manager will serve as the primary point of contact for Field and Channel Marketing efforts
- This role is essential in coordinating and executing marketing campaigns, events, and strategies to increase opportunity creation
- It'll act as the primary ‘go-to’ for EMEA Field and Global Channel Marketing, coordinating efforts with relevant sales and channel teams
- Develop and maintain strong relationships with sales, SDRs, channel partners, demand generation, marketing operations, and other teams to create and execute on an agreed marketing strategy
- Promote key assets, webinars, events, campaigns, and newsletters within the region across marketing channels including email and social marketing
- Plan, develop, and execute regional field and channel marketing campaigns with a clear focus on scaling opportunity creation that can convert to revenue
- Manage the planning, development, and staffing of regional field and channel marketing events
- Drive regional awareness and lead generation by owning and managing regional marketing efforts
- Develop relationships with channel partners, channel account managers, and sales teams to priorities and drive integrated marketing campaigns and joint go-to-market activities
- Develop quarterly plans that align with market penetration and lead goals, ensuring budget allocation supports these objectives
- Manage and report on the regional marketing budget, ensuring effective use of resources
- Plan, develop, and staff regional field and channel marketing events, ensuring alignment with regional sales and channel organization needs
- Interact with prospects and partners at different regional events, promoting Inriver solutions
- Monitor performance against the agreed-upon marketing plan, quickly adapting strategies as required
- Report on plan performance both regionally and globally, suggesting corrections and adaptations as needed
- Understand and adapt to changing market dynamics, such as partner engagement, competition, market segmentation, and customer priorities
- Align closely with corporate demand generation initiatives to ensure regional efforts support overall goals (MQLs, SQLs, Opportunities)
Our take
Inriver, a prominent player in the field of product information management (PIM) software, offers solutions that allow enterprises to optimise their product journey across diverse touchpoints.
With its PIM platform, inriver aids businesses in managing the entire product lifecycle, from sourcing and creation to distribution and recycling. The company's unique proposition lies in its integration of digital shelf analytics and flexible ecosystem connectivity, ensuring scalability and adaptability to growing demands on product data. inriver's approach to PIM, supporting both B2B and B2C enterprises, underscores its commitment to turning product information into a strategic asset, resonating with over 1,600 global brands.
inriver has launched its next-generation syndication platform, which offers advanced API connectivity for seamless distribution to marketplaces, channels, and endpoints. This addresses the intricate challenge of content mapping, enhancing efficiency and accuracy for customers seeking to place their products on the digital shelf. This move is indicative of inriver's proactive stance in meeting the evolving needs of modern commerce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2020
$32m
LATE VC
Aug 2017
$12.3m
LATE VC
Total funding: $57m
Company HQ
Gamla staden, Malmö, Skåne County
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