Senior Product Marketing Manager, Formlabs

• 5-10 years of experience in a product marketing or sales engineering role at a B2B hardware or software company
• Detail-oriented with a track record of excellence in project management
• Passionate about technology and interested in 3D printing
• Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation
• Conducted independent primary and secondary market research to understand trends and analyze competitive landscapes
• Proven ability to work independently and cross-functionally to complete projects
• Tactfully manage by influence with leaders across the organization
• High level of initiative and strong business judgment; comfortable solving strategic problems in real time
• Ability to think holistically, and contribute business value outside of your core lane

Desirable

• We’re looking for a Product Marketing Manager with a strong communications background to drive market adoption of our 3D printers, and related accessories and materials
• You will work on our core SLA technology and products, and manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition
• Product Marketers at Formlabs are expected to be the closest to our products and our customers - sitting between the Product and Marketing teams, with a talent for attention-grabbing copywriting
• Product Marketing at Formlabs is a pivotal team, where you will work with product management, design, engineering, manufacturing, web, and content to get things done
• This is a fast-paced environment, where we launch new materials to market every few months, with large hardware announcements every couple of years
• If you’re passionate about reinforcing product messaging across everything we do in sales, services and marketing, we want you to join our team as a Senior Product Marketing Manager
• Be the “quarterback” of our launches of our new hardware, software, and materials products
• Nurture existing products by executing changes in marketing and positioning
• Connect market and technology trends with Formlabs’ products to build product positioning and messaging for verticals, buyer personas, and use cases
• Regularly track, and assess competitors, and adjust Formlabs’ product marketing accordingly as industry situation changes
• Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions
• Develop technical training, messaging decks, internal FAQs, product guides, etc
• That allow our sales team to succeed while driving competitive differentiation
• Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers
• Develop deep expertise in our 3D printing technologies, materials, and portfolio