Product Marketing Manager, Bulletproof
Salary not provided
Mid and Senior level
Remote in UK
Cyber security services
Be an early applicant
Cyber security services
21-100 employees
B2BSecuritySaaSCyber Security
Be an early applicant
Salary not provided
Mid and Senior level
Remote in UK
21-100 employees
B2BSecuritySaaSCyber Security
Company mission
To solve the greatest cyber security challenges through innovation and simplicity.
Role
Who you are
- The ideal candidate will have a strong background in developing and communicating B2B propositions for cyber businesses, ideally to both an SME and Corporate audience, understanding every stage of the customer journey from initial engagement to off-boarding
- Experience in product marketing planning through the life cycle of inception to launch to delivery to sunset
- Strategic thinker with ability to translate concepts on a product roadmap into marketing initiatives that are delivered and have the desired business impact
- Commercially focused with the ability to translate sales budgets into marketing activity
- Solid understanding of market research and data analysis methods
- Customer-focused and with a style that is collaborative and inclusive, generating buy-in from direct reports, colleagues and senior management
- Strategically and operationally astute; creating a compelling vision and setting stretching and effective objectives to all teams and colleagues; driving peers to deliver the highest results
- An ability to work well within a complex matrix, with a range of personalities and groups with overlapping agendas
- Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines, and ability to prioritise tasks effectively based on business needs
- Experience of the cyber/information security sector and experience of leading B2B product marketing preferable
- Experience of managing small teams
- Commitment to continuous improvement and willingness to learn new tools and techniques to enhance personal and business performance
- Excellent content writing, editing, and proofreading skills
- Strong understanding of digital marketing, including social media platforms, email marketing, online advertising, SEO and content optimisation strategies
- Excellent spoken and written communication skills with strong attention-to-detail and accuracy
- Passionate about storytelling, with a strong understanding of digital marketing
- Analytical and problem-solving skills with a can-do attitude and the ability to think laterally
- Self-motivation with a commitment to continued development
- Ability to work independently and as part of a team
- Influencing and negotiation skills with the ability to build relationships at all levels
- Willingness to learn
What the job involves
- We are seeking an experienced Product Marketing Manager to join Bulletproof, part of The GRC Group
- The role holder will work closely with both the GRC Central Marketing Team and local Bulletproof Marketing and Commercial teams, to ensure we deliver great experiences that are communicated to the right audiences with the right message at the right time
- The role holder will also be responsible for the day to day management of the Bulletproof Marketing team
- This role offers a fantastic opportunity to be part of an exciting project to define a cyber service as part of the wider GRC B2B services
- Develop the strategic marketing plans that will enable us to meet commercial objectives for our cyber security and data protection solutions across chosen markets
- Work closely with other product marketing and product management leaders across the group to develop integrated propositions and strategies for cross sell
- Work with the GRC central marketing team (digital, content, design and campaigns) and local teams to create and deliver compelling marketing campaigns and propositions across our target markets, utilising all appropriate channels
- Oversee the creation and maintenance of resources and training for all customer facing colleagues and partners to ensure that we market, sell and deliver effectively
- Work alongside our customer facing teams (Sales, Account Management, Service Delivery and Consultancy) to drive adoptions, upsell and advocacy
- Define KPIs for product success and measure GTM effectiveness to optimize future product launches
- Endlessly pursue a deep understanding of the customer and user problems, informed through research and data analysis
- Create product marketing materials, including case studies, datasheets, presentations, and customer success stories
- Work with Sales and Operations teams to design and implement strategies to deliver customer success across the end-to-end customer journey and from initial engagement to exit
- Manage a team of 3 Marketing professionals
- In addition to the responsibilities listed above, the job holder may be required to perform other duties as assigned from time to time by their manager or a senior leader
Our take
No matter how big or small an organization is, digital resilience is vital as businesses protect themselves against an increasing frequency of cyber-attacks. As a leading UK cybersecurity provider, Bulletproof provides flexible and affordable cybersecurity solutions for businesses of all sizes.
Partnered with businesses across a range of industries, including Paymentsense, Autoglass, and Riverlite, Bulletproof’s penetration testing, detection & response, compliance services and security training, powered by the company’s SIEM technology and SOC team, help keep business data secure 24/7.
As companies aim to keep up with global challenges and the current threat landscape, Bulletproof’s in-house UK Security Operations Centre (SOC) and years of industry experience have it well placed to remain an industry-leading cybersecurity solutions provider.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-1% employee growth in 12 months
Company
Company benefits
- Holiday: You'll receive a generous holiday package, with an extra day off for your birthday. Plus, your holiday allowance increases with service
- Gym: We encourage our staff to stay healthy, so we heavily subsidise your gym membership
- Team Events: You know what they say about all work and no play, so our social committee makes sure there’s always fun things to do and tasty treats to snack on
- Pension: Planning for the future pays for itself, but we help things along with a generous company pension
- Private Medical: Comprehensive private medical insurance, because your health matters
Company values
- Pioneers of Innovation: We find innovative and creative ways to solve our clients’ problems with simplicity in mind
- Achieve Excellence: We take pride in our work, always striving to do our best and deliver the highest standards
- Focus on Our Clients: We provide a 'wow' experience for every client and always aim to exceed their expectations
- Be Positive: We start each day with enthusiasm and are full of positive energy to reach our mission
- Honour Our Commitments: We speak honestly to clients and colleagues alike and ensure our actions match our words
- Support Each Other: We build and maintain an encouraging, fun and supportive working environment
Company HQ
Stevenage, UK
Articles
Leadership
Mark Boost
(Founder)Co-Founder & current CEO of Civo. Founder and Chairman of both Defense.com, and ServerChoice, Founder of Ai Networks, and Founder & former CEO of LCN.com. Former Director of Vorboss Limited.
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