Product Marketer, Goodnotes

• 3+ years of product marketing experience with demonstrated results
• Strong track record in product positioning, messaging development, and launch planning and execution
• Experience collaborating effectively with product managers and technical stakeholders
• Ability to collaborate with, influence, and align senior stakeholders
• Effective, clear, precise communication skills, oral and written
• Working knowledge of leveraging marketing and product analytics to drive experimentation, optimization, and measurable results
• Ability to navigate ambiguity in a fast-changing org, with strong cross-functional problem-solving skills

Desirable

• We’re seeking a Product Marketer who can translate product innovation into compelling narratives that connect with new audiences and drive growth
• You’ll lead strategic marketing campaigns for key product areas, working closely with colleagues in product, design, marketing, sales, and more
• As we grow and evolve our product marketing function to meet new opportunities, you’ll have the opportunity to not just define “what” we do, but also “how.*
• End-to-End Product Marketing: Lead marketing efforts for key product areas, focusing on our core client apps and platform technologies. This involves crafting compelling messaging, positioning products effectively, and ensuring successful launches
• Lifecycle Marketing and Product-Led Growth: Collaborate across marketing, product, and design to enable, accelerate, and optimize lifecycle marketing and drive product-led growth strategies
• Sales Enablement: Equip our sales teams and resellers with sales enablement material and support that support them in effectively communicate the value of our products and convert leads
• Capacity Building: As key member in our revamped approach to product marketing, help to establish the function within the marketing team and across the company, delivering measurable impact

• An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
• A take-home assignment to showcase your skillset for the role
• A role-specific call to discuss your background and skillset for this role more in detail, as well as do a live exercise
• A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you, as well as support you throughout your career at Goodnotes
• A meet-the-team call with 2 or 3 Goodpeople you’d be working closely with at Goodnotes