Lifecycle Marketing / Retention Lead, Grapevine

CRM

£65-80k

Equity Package Available

Mid, Senior and Expert level

London

Remote from Europe

More information about location

We're building the #1 digital personal assistant for business travel

Be an early applicant

We're building the #1 digital personal assistant for business travel

1-20 employees

B2BTravelArtificial IntelligenceSaaS

Be an early applicant

£65-80k

Equity Package Available

Mid, Senior and Expert level

London

Remote from Europe

More information about location

1-20 employees

B2BTravelArtificial IntelligenceSaaS

Company mission

To help Travel Management Companies (TMCs) significantly increase ancillary attachment rates and capture in-destination spend.

Job

Company

Role

Who you are

Customer obsessed & data driven: You are relentlessly curious about what motivates business travellers and bookers. You proactively dig into the data to understand current behaviours (quant), speak to customers to understand why (qual) and build hypotheses on how best to influence better engagement and booking conversions
Experienced in multi-channel comms: You have a strong track record of executing campaigns that drive engagement and conversions (bookings, sign-ups etc) via email marketing and other comms channels (text, WhatApp, push etc). You are broadly CRM platform agnostic and are self-sufficient. You are clear about your strengths and weaknesses, upfront about where you need support (i.e. design) and proactively engage internal or external resources when required
Action orientated, experimental and outcome-driven: You move fast, continually experiment, iterate and learn and bring the team and customers along the journey with you. You build data-driven hypotheses and are able to bring everything back to our principal goal of driving conversions and delivering value to all stakeholders. You are excited about new technologies and embrace AI to help you move faster
A great communicator: You have the ability to clearly communicate what you are working on, the results you expect and impact both internally and externally
Positive in approach: Startups are hard and bringing a positive mindset can make all the difference to everyone else in the team. Being proactive in coming up with potential solutions, not problems is also very important to us

What the job involves

We’re building the #1 platform for intelligent communications in travel and with a funding round recently completed, we’re looking for a strategic, data-obsessed operator to drive real, attributable impact. You’ll own from end to end and evolve the customer lifecycle — architecting journeys that turn intent into action, and repeat bookers into loyal advocates.
We want to stay as a small, high-talent-density team focussed on building a product that users love, so we’re looking for someone who can act autonomously and roll up their sleeves and spearhead this core function in the business

Salary benchmarks

Our take

Grapevine is built by business travellers, for business travellers and is building a digital personal assistant to help with business travel needs. It is trusted by clients in the UK, Europe and the US, including Gray Dawes Travel, Wexas Travel, and National Travel.

Grapevine works differently to travel agents. It partners with Travel Management Companies and supplies the tools they need to provide business customers with consumer-grade personalisation. Working with Corporate Travel Management Companies, Grapevine offers end-to-end support for business travellers and taps into missed revenue opportunities with the potential to unlock billions for the industry.

Whilst TMCs are great at selling flights, ancillaries have proved more of a challenge. Over 70% of hotel bookings are leaked to off-platform sources and next to no in-destination spending is being captured. A huge amount of revenue is being left on the table, and this is exactly what Grapevine is tapping into.

Freddie

Company Specialist at Welcome to the Jungle

Company

Funding (2 rounds)

Aug 2020

$0.2m

EARLY VC

May 2019

$0.5m

SEED

Total funding: $0.7m

Company HQ

Shepherd's Bush, London, UK

Leadership

Jack Dow

(CEO & Founder)

A Masters in Business Studies and French from Edinburgh University. Worked as Asset Manager for Land Securities Trillium for 4 years. Over 8 years as Senior Manager of Capital Transactions at Dexus.

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