Head of Strategic Event Engagement, Automation Anywhere
$155-170k
+ Eligible for a discretionary bonus & Equity
Office located in San Jose, CA
Enterprise AI agents for business processes
Be an early applicant
Enterprise AI agents for business processes
1001+ employees
Be an early applicant
$155-170k
+ Eligible for a discretionary bonus & Equity
Office located in San Jose, CA
1001+ employees
Company mission
To democratize automation and create a better future for everyone, liberating people from mundane, repetitive tasks, and allowing them more time to use their intellect and creativity.
Role
Who you are
- Regular onsite workdays in our San Jose, CA required
- 10+ years in field marketing, business development, demand generation, sales, or GTM strategy roles in a B2B SaaS or technology environment
- Proven track record of driving revenue impact from strategic marketing and field events
- Ability to lead others through cross-functional collaboration
- Experience in and a talent for articulating business value propositions to executive leaders
- Strong understanding of SaaS sales cycles, pipeline development, and event ROI metrics
- Proficiency with Salesforce and marketing automation platforms
- Experience working in the COO or CEO office will help in having high-quality interactions with executives within our company and our customers
- Comfortable traveling to support global events and engagements
- Executive communication & presence – Confidently engage with C-level stakeholders and customers in high-visibility settings
- Cross-functional collaboration – Align and influence across Sales, Marketing, and Executive teams to drive shared outcomes
- Strategic thinking & business acumen – Translate big-picture business goals into actionable and measurable event strategies
- Accountability & ownership – Take full responsibility for driving pipeline and bookings impact from strategic events
- Adaptability & agility – Navigate fast-paced environments, shifting priorities, and global travel with resilience and flexibility
What the job involves
- Automation Anywhere, a global leader in Agentic Process Automation (APA), is seeking a results-driven Head of Strategic Event Engagement to lead monetization efforts from our most strategic marketing events
- As part of our Office of the COO, this role is critical in turning high-value event investments into qualified pipeline and closed bookings
- You’ll work directly with the COO, CMO, and CEO, and partner closely with Sales and Marketing to ensure the right customers and prospects are engaged and business outcomes are achieved
- This role is all about making sure the right people are in the room for business to happen at our strategic events and the right follow-through is made
- From setting strategic goals and business plans to ensuring our teammates take the appropriate actions, you will serve as a conduit for success
- This role reports to our VP, Corporate Operations (Office of the COO)
- Translating business goals into actionable event strategies in alignment with the COO, CMO, and CEO
- Driving full-cycle business development from event planning to post-event follow-up, ensuring clear pipeline and bookings outcomes
- Partnering with Sales leaders and Account Executives (AEs) to secure the right customer attendance and maximize in-event engagement
- Tracking, measuring, and reporting on pipeline generated and bookings influenced by each strategic event
- Developing standardized playbooks for pre-event targeting, AE enablement, onsite strategy, and post-event follow-up
- Serving as the central point of accountability for event ROI across the company’s top field, industry, and executive events
- Ensuring tight coordination across Marketing, Sales, and Executive stakeholders for seamless execution
- Traveling to support and lead execution at key events, which may include international travel
Our take
Although technology is supposed to save labor, often it doesn't feel like it, with the average desk worker stuck carrying out an increasing number of repetitive manual tasks just to make their growing software stack function. Enter Automation Anywhere, a provider of robotic process automation (RPA) software designed to handle tedious repetitive functions, freeing teams for more productive work.
RPA is a highly competitive field, with firms like Celonis attracting vast amounts of funding and Microsoft beginning to bundle RPA functionality with its business packages. What helps Automation Anywhere stand out is its use of AI to discover the processes that can be automated within a company, a task that is usually carried out by expensive consultancy firms. This has allowed Automation Anywhere to grow a huge client base, including the likes of the NHS, Dell and Staley Black & Decker.
Fueled by partnerships with Microsoft, AWS, and PwC India, Automation Anywhere is accelerating its leadership in AI-powered automation. These collaborations allow the company to deliver cutting-edge solutions and aid in its continued growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company HQ
North San Jose, San Jose, CA
Leadership
Mihir Shukla
(Co-Founder & CEO)Previously the Director of Engineering at E2Open and Infoseek, and a Consultant at Netscape.
Neeti Mehta Shukla
(Co-Founder & Social Impact Officer)Previously a Marketing Research Consultant for Intuit. They are also a Limited Partner at Kalaari Capital and CXXO Champion for CXXO.
Rushabh Parmani
(Co-Founder & Chief Customer Officer)Before co-founding Automation Anywhere they were a Software Engineer at Siebel Systems.
Ankur Kothari
(Co-Founder & COO)Previously a member of the Core Group in Siebel Systems. Since co-founding Automation Anywhere, they have been a CRO, COO, CSO and Chief Customer & Strategy Officer before becoming COO in 2023.
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