Email Migration Specialist, Blend

• The ideal candidate will have hands-on experience with Braze, a strong understanding of email marketing strategies, and expertise in designing and implementing email templates
• Proven experience working with Braze and migrating email platforms (preferably from platforms like Salesforce Marketing Cloud, Mailchimp, or similar)
• Strong experience in designing and creating dynamic, responsive email templates
• Proficient in HTML, CSS, and email best practices
• Knowledge of email marketing analytics, A/B testing, and performance optimization strategies
• Familiarity with segmentation, automation, and personalized messaging in email marketing
• Strong analytical skills and experience working with data to inform decision-making
• Experience with API integrations, data syncing, and troubleshooting
• Ability to collaborate effectively with cross-functional teams and communicate technical concepts clearly
• Strong attention to detail and ability to manage multiple projects simultaneously

Desirable

• This is a 6 month contract with possible extension
• In this role, you will be responsible for migrating email platforms to Braze, optimizing email campaigns, and creating dynamic content templates.
• You will work closely with marketing, product, and engineering teams to ensure a seamless transition and to deliver impactful, personalized email campaigns to our customers
• Platform Migration: Lead the migration of email campaigns, workflows, and data from legacy platforms to Braze, ensuring a smooth transition with minimal disruption to operations
• Email Template Creation: Design, build, and optimize responsive, personalized email templates that align with brand guidelines and marketing objectives
• Campaign Execution & Management: Manage, launch, and optimize automated email campaigns through Braze, ensuring the accuracy and efficiency of messaging and audience segmentation
• Data Integration & Analysis: Collaborate with data teams to ensure proper data integration within Braze and analyze email campaign performance, making recommendations for improvements
• Collaboration with Cross-functional Teams: Work closely with the marketing, product, and engineering teams to understand campaign objectives, align strategies, and ensure seamless execution of email marketing initiatives
• Documentation & Training: Provide detailed documentation and training materials for Braze platform usage and best practices across teams