Product Marketing Manager, SpecterOps

• This is an ideal role for a self-starter with a passion for cybersecurity and a strong grasp of B2B marketing, particularly in services and education
• 5–7 years of experience in B2B marketing with at least 2 years marketing cybersecurity consulting services or technical training
• Demonstrated success marketing professional services, technical trainings, or similar high-consideration offerings
• Strong writing and content development skills—capable of telling compelling stories across formats (email, web, social, slideware, etc.)
• Familiarity with integrated campaign planning, including event promotion, email nurtures, and demand generation tactics
• Ability to work cross-functionally with technical and sales teams, and comfortable operating independently in a fast-moving environment with minimal direction
• Desire to embody our core values of passionate curiosity, consistent improvement, empathy, sustainability, humility, and empowerment through transparency
• Passion for cybersecurity and a desire to amplify the work of world-class experts

Desirable

• SpecterOps is looking for a Product Marketing Manager, Services & Training to join our growing marketing team
• This individual will drive positioning, messaging, and GTM activities to improve awareness of and demand for SpecterOps’ world-renowned adversary tradecraft training and industry-leading security services
• You’ll work closely with sales, services, and product teams to promote current offerings and help shape the go-to-market strategy for new ones
• You’ll bring the voice of our services and training to life, helping more defenders and decision-makers discover the unique value SpecterOps offers
• Develop marketing strategies and execution programs to grow our offensive services and product-based services
• Plan and support launch of exciting new services, including value propositions, messaging and enablement, content plan, and awareness strategy
• Create service positioning and customer stories that align with broader SpecterOps messaging and resonate with enterprise buyers
• Work closely with the services team to bring forward practitioner insight and use cases to shape messaging and campaign tactics
• Support the go-to-market strategy for future services offerings by testing positioning, packaging, and demand with target audiences. Perform competitive benchmarking
• Drive the positioning and messaging of SpecterOps’ training offerings, in close collaboration with business leads and team experts
• Lead campaigns, content, and promotion to increase awareness and demand for SpecterOps’ training portfolio – and to elevate SpecterOps’ reputation at large
• Develop compelling and audience-specific messaging as well as reports, presentations, customer/student success stories, blogs, and videos
• Collaborate with Services, Sales, and Marketing teams to build integrated campaigns and materials
• Analyze performance metrics and continually iterate messaging and channels for greater impact
• Represent the voice of the practitioner and buyer in developing marketing materials that are technically credible and commercially effective