Senior Data Analyst, Rapha
+ Company bonus scheme
4+ days a week in office (Archway, London)
Cycling apparel brand
Be an early applicant
Cycling apparel brand
201-500 employees
Be an early applicant
+ Company bonus scheme
4+ days a week in office (Archway, London)
201-500 employees
Company mission
To inspire the world to live life by bike.
Role
Who you are
- This is a brilliant opportunity for someone who loves cycling through data (pun intended), knows how to turn insight into action, and wants to make a real impact in a fast-moving global business, with a brand people genuinely love
- It is essential you have demonstrable business experience delivering results with Power BI therefore strong knowledge of DAX is required
- We are also reviewing our use of Looker Studio and therefore candidates who have also used Looker and LookML will be preferred
- Expert level hands-on experience pulling and manipulating data using SQL or similar
- Experience with modern cloud data platforms such as BigQuery, Fabric, Snowflake
- Strong grasp of ETL/ELT principles, patterns and best practices
- Understanding of data modelling, Kimball Star schema principles and how to map business processes to data architecture
- Bonus points for proficiency in Python, particularly for data wrangling with pandas, automating workflows, or developing custom analytics scripts and models
- Strong Excel / Google Sheets skills for quick analysis and sharing insights
- A proactive mindset, you don’t wait to be asked, you spot what needs attention and get stuck in
- The ability to turn complex data into clear insights and compelling stories that influence decisions
- Commercial awareness and strategic thinking — you know when to zoom in on detail and when to pull back to the bigger picture
- Ability to translate complex data into actionable insight and communicate it clearly
- Comfortable building reports, dashboards, and frameworks from scratch
- Strong stakeholder skills — confident working cross-functionally and collaborating with non-data teams
- Experience in a retail, fashion, or a consumer brand environment
What the job involves
- Reports To: Head of Data & Analytics
- We’re looking for a commercially minded Senior Analyst to join our Data & Analytics team and play a key role in driving our ambition as a data driven organisation
- Our central D&A team is critical to the next phase of Rapha’s growth, and an area of significant planned investment
- This isn’t just about pulling data. You’ll partner with the business to uncover what matters, curate the story behind the numbers, and work across teams to help build strategies that drive growth
- From providing actionable and insightful dashboards, to producing major reviews to support strategic decisions, this role has the scope to impact everything we do at Rapha
- You’ll be asking the right questions, answering them, spotting patterns, challenging assumptions, and pushing us to think differently
- Not only that but you will need the experience to map these business challenges to the data, technology and processes that can help solve them
- We are ambitious in our use of AI and will expect you to look for opportunities to integrate AI tools into your workflow and deliverables
- Own and evolve reporting across all of Rapha’s KPI’s. You will be responsible for improving our 80 Reports, 30 data models and growing our 10,000 report views a month
- Partner with teams across the business to enable them to enable them to monitor and drive insights from their KPIs, helping them to self serve and make data driven decisions
- Analyse the performance of disparate areas of the business and provide accountability on KPIs
- Support our evolution of the data platform, helping to monitor and enhance the current platform and feeding in to the requirements and development of its replacement
- Analyse retention and loyalty patterns across customer segments to identify drivers of repeat purchase, high-LTV behaviour, and churn risk — using this insight to shape loyalty programme strategy and CRM targeting
- Collaborate closely with teams across Finance, Supply Chain, Creative, and Retail to align insight with action and keep performance sharp
- Ad-hoc support with major strategic decisions and investments across all areas of our business
- Work closely with Digital and Tech to shape the development roadmaps and ensure that data is mastered, curated and quality controlled across all areas of the business
Salary benchmarks
Our take
Rapha is a cycling apparel brand that aspires to create items of the highest possible quality by using advanced manufacturing techniques. Having been the clothing supplier to Team Sky, as well as the women’s UCI WorldTour team CANYON//SRAM, Rapha has worked to align itself with the best names in sport.
The company has seen a series of ups and downs as UK consumer interest in cycling rises and falls. For example, it was able to capitalise on peaks in the market generated first in the wake of the 2012 Olympics, as well as during the pandemic - though it has also faced lulls. Despite this, the company remains positive, and says it has made moves that put it in position to unlock its next phase of growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company benefits
- Access to a Global Employee Assistance Programme
- A variety of resources to support your mental health and wellbeing
- Monthly social events
- Quarterly team away days
- Regular talks and events organised by our Culture Club
- Generous annual leave rising with length of service
- Enhanced parental leave options
- Enhanced pension schemes
- Healthcare
- Lessons to build confidence, inspire and support those at the beginning of their cycling journey (you don't need your own bike to take part)
- Annual testing allowance so you can put our products through their paces
- Significant staff discount
- Flexible working - we just have core hours for collaboration and time with out teams
Company HQ
Archway, London, UK
Leadership
Simon Mottram
(Founder & Director)Previously Brand Marketing Consultant at various companies, including Interbrand, Sapient, Circus and Fourth Room.
Fran Millar
(CEO)Previously CEO at Belstaff, INEOS Hygienics and INEOS Grenadiers Cycling Team.
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