Director of Brand Strategy & Creative, Red Ventures
Bankrate
Media and publishing company
Open for applications
Media and publishing company
1001+ employees
Open for applications
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- 8–12+ years in brand marketing, creative direction, or strategic marketing roles, with a strong track record in leading brand development and integrated campaigns
- 3+ years of team leadership experience managing brand strategists, creatives, or social media marketing teams
- Proven success in scaling brand programs that directly support performance goals, particularly in high-growth or digital-first organizations
- Deep expertise in brand positioning, creative strategy, and campaign development
- Strong creative judgment and ability to translate strategy into compelling brand expressions across channels
- Familiarity with influencer marketing best practices, including creator outreach, activation, measurement, and rights management
- Analytical mindset; comfortable using data to track brand health (e.g., awareness, NPS, brand lift) and optimize creative performance
- Excellent stakeholder management, cross-functional collaboration, and team leadership skills
- Experience working closely with or within performance/growth marketing orgs to support conversion and efficiency goals
What the job involves
- As Director of Brand Strategy & Creative, you’ll be the driving force behind Bankrate’s brand—leading the development and execution of our brand strategy, creative direction, and identity system to deliver consistent, differentiated positioning across every touchpoint
- You’ll ignite the creative vision behind integrated campaigns that don’t just fuel long-term brand growth, but also deliver measurable impact for performance marketing
- You’ll champion initiatives that elevate brand awareness, build trust, and raise our net promoter score (NPS), making sure brand work translates directly to business results
- You’ll support the scale of our influencer and ambassador programs, amplifying reach and lowering CAC
- You’ll work hand-in-hand with Performance, Product Marketing, Creative, and Growth, embedding brand-first thinking across every layer of the go-to-market motion
- And you’ll spark demand on two fronts: by shaping and executing demand generation strategies that drive results within enterprise partnerships—aligning with their design and marketing needs—while simultaneously fueling organic demand for the Bankrate brand among consumers
- Define and evolve the brand’s positioning, voice, visual identity, and storytelling architecture
- Lead the development of brand frameworks, value propositions, and tone-of-voice guidelines
- Embed consistent brand expression across all external and internal-facing assets
- Consolidate multiple disparate brand systems into a single unified brand identity, ensuring consistency and clarity across all channels and programs
- Balance and integrate the needs of multiple stakeholders — including consumers, financial institution customers, enterprise distribution partners, and other strategic partners — into a cohesive brand strategy
- Direct the development of creative assets for integrated marketing campaigns across paid, owned, and earned channels
- Collaborate with cross-functional teams on campaign briefs, concepting, execution, and performance reviews
- Ensure creative output reflects strategic priorities while delivering high impact on performance and engagement
- Build and scale social media and influencer and ambassador initiatives—including social programs that support CAC efficiency
- Partner with Growth and Performance teams to align influencer strategies with conversion goals
- Develop playbooks and pipelines for talent onboarding, creative collaboration, and campaign ROI tracking
- Own KPIs related to brand equity, including NPS, brand awareness, brand favorability, engagement, and sentiment
- Leverage insights to iterate on messaging, creative, and positioning strategies
- Collaborate with analytics and research teams to build a full-funnel view of brand impact on acquisition and retention
- Develop, manage and mentor a high-performing team
- Partner closely with Performance Marketing, Lifecycle, Content, and Comms teams to ensure brand consistency and creative integration
- Advocate for brand investment as a revenue-enabling function within the broader marketing and business strategy
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Commission potential (role dependent)
- Health insurance coverage (medical, dental and vision)
- Life Insurance
- Short and long-term disability insurance
- Flexible Spending Accounts
- PTO
- Holiday pay
- 401(k) with match
- Employee assistance program
- Paid parental bonding benefit program
Company HQ
Indian Land, SC
Leadership
Ric Elias
(CEO & Co-founder)Has served as CEO of Red Ventures since 2000.
Salary benchmarks
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