Lifecycle Marketing Manager, Postscript
$127-140k
+ Equity
SMS marketing platform for eCommerce companies
Job no longer available
SMS marketing platform for eCommerce companies
201-500 employees
Job no longer available
$127-140k
+ Equity
201-500 employees
Company mission
To make SMS the #1 Revenue Channel for Merchants.
Role
Who you are
- 4+ years of B2B SaaS marketing experience
- Experience as a Hubspot admin or power user (list building & segmentation, campaign creation & reporting)
- Previous experience planning & executing lifecycle marketing programs across customer journey
- Proven ability to lead campaign execution on a cross-functional level
- Working in hyper growth environment is a plus
- Nice to have: experience with adjacent lead generation & customer marketing tools such as paid advertising, website chat, pop-ups, customer in-app, etc
What the job involves
- The Lifecycle Marketing Manager at Postscript will oversee the strategy & drive execution for engaging potential and newly acquired customers, and nurturing them across the customer lifecycle
- They will do this through mapping the prospect to customer journey and developing a data-driven strategy to best reach and engage customers across various channels.
- Reporting to the head of growth marketing, the lifecycle marketing manager will seek to maximize net-new pipeline, minimize CAC & increase customer LTV by delivering tailored marketing campaigns specific to funnel stages; development of effective cross-channel strategies and efficient campaign execution is critical to the role
- The Lifecycle Marketing Manager will harness data and insights to create segmented, targeted campaigns and ultimately drive engagement & revenue for Postscript
- Drive & execute strategy for prospect, customer & partner lifecycle communication cadence
- Co-administration in partnership with Marketing Ops of Hubspot, our Marketing Automation platform, and expert / main POC for campaign execution other Hubspot users
- Support execution of demand gen tactics via HubSpot adjacent tools
- Ownership over email channel optimization, calendar and build/distribution for all audience segments
- Partner with growth marketing team on cross channel execution tied to campaign plans inclusive of digital, field & comarketing
- Ongoing channel conversion analysis & cross-channel journey mapping in partnership with growth team & marketing operations
Application process
- Intro Call: You’ll hop on a quick call with the Recruiter so we can get to know you better — and you can learn a little more about the role and Postscript
- Hiring Manager Intro: You’ll hop on a quick call with the Hiring Manager so your future Manager can get to know you better — This is a great time to learn more about the team & position
- Homework Assignment: We will send over an exercise that challenges you to solve a problem & come up with a creative solution, or outline how you've solved a problem in the past. Get a feel for what you’ll be doing on a daily basis!
- Virtual Onsite Interviews: You’ll be meeting with 2-4 team members on a series of video calls. This is your chance to ask questions and see who this role interacts with on a daily basis
- Final FEACH Interview: This is our interview to assess your ability to represent how you work via our FEACH values. As we build the #1 team in Ecommerce, we look for individuals who embody FEACH professionally and personally. We want to hear about this in your final interview!
- Reference Checks: We ask to speak with at least two references who have previously worked with you, at least one should be someone who has previously managed your work
- Offer: We send over an offer and you (hopefully) accept! Welcome to Postscript!
Our take
SMS marketing can be an extremely effective tool for eCommerce businesses, but it can often be invasive and irritating to consumers. Postscript solves this problem by offering personalized and optimized SMS advertising.
SMS marketing is nothing new, but Postscript has set itself apart by maintaining a laser-sharp focus on Shopify stores. As a result, the company has tapped into a previously underserved market that has seen rapid, continuous growth in recent years.
As eCommerce sales via SMS continue to rise in the US, Postscript is well-positioned to lead the market, helping more merchants develop personalized, effective communication strategies that drive customer loyalty and revenue.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$65m
SERIES C
Mar 2021
$35m
SERIES B
Total funding: $104.7m
Company benefits
- Work from home (or anywhere!)
- Full team off-sites in cool places
- Growth is encouraged, with lots of direct feedback
- We have fun and celebrate wins
- Culture of transparency and trust
- Flexible vacation
- Medical, dental, and vision insurance
- Equity grants
- And more..
Company HQ
South Scottsdale, Scottsdale, AZ
Leadership
Adam Turner
(Co-Founder & CEO)Previously worked in Business Intelligence at Bitium. They also co-founded Wilbits where they worked in Product and Engineering, as well at serving as a Product Manager at StackCommerce before co-founding Postscript.
Colin Turner
(Co-Founder & COO)Previously co-founded Wiblits. They also worked at Verimatrix for over 5 years in multiple roles, including Project Manager.
Alex Beller
(Co-Founder)Previously the Director of Business Development at StockCommerce.
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