Vice President of Global Platform Strategy and Partnerships, Fandom
$221-299k
+ Equity
Fan platform for entertainment and gaming
Job no longer available
Fan platform for entertainment and gaming
501-1000 employees
Job no longer available
$221-299k
+ Equity
501-1000 employees
Company mission
To understand, inform, entertain and celebrate fans by building the best entertainment and gaming communities, services and experiences.
Role
Who you are
- 12+ years of experience in revenue strategy, ad platforms, digital advertising, or related fields, with a proven track record of driving significant growth
- Deep understanding of digital advertising technologies, programmatic platforms, and data-driven marketing solutions
- Demonstrated experience in leading cross-functional initiatives and managing complex projects across multiple teams
- Strong analytical and strategic thinking skills with the ability to translate insights into actionable plans
- Experience with M&A evaluation and building strategic partnerships in domestic and international markets
- MBA preferred
- Leadership and Collaboration
- Exceptional leadership and team-building skills, with the ability to inspire and align diverse teams around shared goals
- Strong relationship-building skills with internal and external stakeholders, including C-level executives, partners, and clients
- Ability to operate as a player-coach, balancing strategic vision with hands-on execution
What the job involves
- The VP, Global Platform Strategy and Partnerships will be a key leader in driving the future growth and success of Fandom’s advertising and revenue ecosystem
- This role will lead the strategic vision for revenue platform innovation, drive critical cross-functional initiatives, and build partnerships to expand market reach globally
- Reporting directly to the Chief Revenue Officer, this individual will be a critical partner in shaping and executing strategies to maximize revenue potential across platforms, channels, and markets
- Define and implement forward-thinking strategies to drive revenue growth across Fandom’s platforms and channels
- Leverage data-driven insights to identify and capitalize on opportunities to enhance the monetization of existing and new offerings
- Own the strategy, business outcomes and requirements including deadlines for Fandom’s ad platform, including FanDNA Helix and other key growth initiatives
- Partner with product and technology teams to align platform development with business objectives and revenue goals
- Ensure scalability, efficiency, and innovation in ad product offerings to achieve long-term growth
- Identify and evaluate new revenue opportunities by staying ahead of industry trends and emerging technologies
- Champion innovative solutions to maintain Fandom’s competitive edge in the advertising ecosystem
- Lead the execution of Fandom’s most critical cross-functional revenue-driving initiatives, ensuring seamless collaboration between teams
- Develop and maintain effective processes to prioritize and track progress on key initiatives, ensuring accountability and measurable results
- Align sales, marketing, and product teams around unified strategies and goals
- Foster collaboration across internal stakeholders to ensure a cohesive approach to revenue and platform innovation
- Lead the evaluation of potential acquisitions and strategic partnerships that align with revenue growth and market expansion goals
- Develop and nurture partnerships to expand Fandom’s market reach, both domestically and internationally
- Serve as a key revenue team partner in assessing and executing deals to enhance platform capabilities and market presence
Our take
Fandoms are on the rise, with companies and cultural brands recognizing the lucrative potential of increased fan engagement and increasingly courting audiences with additional content. Fandom (previously Wikia) is a company leveraging this trend by providing a mainstream multi-platform home for the rise of fan-targeted content and experiences through a multi-property, multimedia business.
Fandom has more than 350 million monthly active users and 250,000 wiki communities. Its advertising revenue model, in an industry defined by internet participation and loyal engagement, has been an astute move from the start and has helped propel it to a leading position, as have a spate of multimedia and media asset acquisitions since 2018.
In 2022, Fandom introduced highly anticipated features such as Interactive Wiki Maps and Fandom Trivia. The platform continues to enhance its map tools and plans to roll out additional features, including custom map markets. These updates are exciting, and ones that are sure to bring even more users and drive further growth for the site.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2018
$106.4m
SERIES E
Aug 2014
$15m
SERIES D
Total funding: $161.4m
Company benefits
- Robust health plans
- Flexible time off
- Retirement programs including 401k match
- Paid parental leave
- Learning resources
- Paid volunteer time
Company HQ
Union Square, San Francisco, CA
Leadership
Perkins Miller
(CEO)Alongside serving as the CEO of Fandom, they are an Independent Director at Herbalife. Previously a General Manager of North America at StubHub and an Independent Director at Acquisio. They also worked at the NFL as a Chief Digital Officer and the Head of Media Operations and at WWE as an Executive VP of Digital Media.
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