SEO Director, Red Ventures
Bankrate
$130-180k
+ Equity
More information about location
Media and publishing company
Open for applications
Media and publishing company
1001+ employees
Open for applications
$130-180k
+ Equity
More information about location
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- Bankrate is seeking an experienced Director of Search Engine Optimization (SEO) to help drive organic growth
- As SEO Director, you will have the autonomy to build a strategy and work with internal product teams to develop tooling to support that strategy & learn faster
- Someone who is a Growth Marketing Thought Leader:
- A self-starting, proven performer with at least 5 years of experience in SEO
- A proven leader and developer of talent with a track record of driving strong performance and growth from your team
- Always curious, with strong communication skills, confidence, and the ability to work with a variety of cross-functional teams
- Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove the effectiveness of tactics
- A frequent reader of SEO journals and newsletters
- Stays close to industry trends
- Opinionated about the long-term direction of organic search and can translate it into strategy
- Deeply familiar with Google’s quality rater guidelines, Google Search Central blog and SEO starter guides, Web
- Dev documentation, and the like
- Diligent in tracking your competitive landscape
- Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy
- Innovative thinking around using AI to improve team efficiency on monotonous tasks
- Interested in full funnel testing and page optimization - bringing in traffic through organic search + on-page multivariate testing to optimize revenue per session
- Someone with Technical SEO Expertise:
- Ability to work within Content Management System (CMS) like Wordpress and Storyblok
- Ability to collaborate with Bankrate’s Engineering to improve the CMS
- Familiar with the Scrum Agile Framework of software development
- Ability to use Microsoft Excel and Google Sheets tools like VLOOKUPs and Pivot Tables
- Very comfortable working with data using tools Google Analytics, Looker Studio, Google Tag Manager, and similar reporting platforms
- Ability to optimize SQL Queries or willingness to learn
- Basic ability to work with HTML, CSS, and JS as it relates to SEO
- Familiar with several SEO Suites and tools including: Ahrefs, SEMRush, SEOClarity, Botify, Google Search Console, and Screaming Frog
- Excited to learn how to utilize several proprietary in-house tools for audience identification and multivariate testing
- Someone who is a Cross-Functional Collaborator:
- Comfortable working with business leaders in forecasting, budgeting, sensitivity analysis, and business modeling
- Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills; candidates must be comfortable measuring, interpreting, and making fast-paced decisions based on large volumes of sales and marketing performance data
What the job involves
- As a Director of SEO, you’ll lead a team of growth marketing analysts and fully own the development of your business's short and long-term strategy for Bankrate's categorical personal finance teams
- Being a SEO Director at Bankrate allows you to work alongside an expert Editorial team, advanced Engineers, and a world-class Design team to create a robust SEO strategy to drive brand visibility
- Own the organic performance of one (or more) of Bankrate’s vertical businesses and lead a team of 1-5 growth marketing analysts with varying experience levels
- An SEO Director is an integral part of a successful marketing strategy
- Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams
- Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent
- Set and experiment with content promotion strategy with experience and creative teams using a wide array of digital tools and channels
- Leverage our proprietary primary source marketing stack to report on everything from operational (production) progress to upper funnel demand capture, rank position, and full funnel visibility to conversion and P&L metrics
- Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Commission potential (role dependent)
- Health insurance coverage (medical, dental and vision)
- Life Insurance
- Short and long-term disability insurance
- Flexible Spending Accounts
- PTO
- Holiday pay
- 401(k) with match
- Employee assistance program
- Paid parental bonding benefit program
Company values
- We are committed to inclusion
- We pay it forward
- We get better every day
- We challenge what's possible
Company HQ
Indian Land, SC
Articles
Leadership
Ric Elias
(CEO & Co-founder)Has served as CEO of Red Ventures since 2000.
Salary benchmarks
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